About Recognition

Recognition PR was founded in 1985 to generate maximum impact for organisations through insightful PR programs that deliver significant, positive, and measurable results. We focus on maximising value, building genuine relationships, and giving honest advice, working with clients as part of their team.

Recognition PR represents business-to-business clients in the ICT and corporate markets in Australia and New Zealand. We focus on identifying and articulating the business benefits our clients offer their customers.

Recognition has worked with a range of corporate and technology companies from start-ups and established companies to category-leading multinationals.

Our highly experienced team includes media relations experts, communications strategists, content writers, designers, and digital developers.

Our leadership team

Adam Benson, FPRIA, Director

Adam Benson

FPRIA
Director, Recognition PR

Adam has more than 22 years’ experience creating and executing public relations and marketing programs for companies that sell complex products and services.

He focuses on business development, strategic marketing consultancy, and lead-generation programs for clients.

Adam has worked with many of the world’s leading technology brands, including IBM Software, Oracle, EMC, HP, Capgemini, and dozens of others in Australia and New Zealand.

Adam is currently the National Chair of the PRIA’s Registered Consultancy Group.

Connect with Adam Benson on LinkedIn

Elizabeth Marchant, MPRIA, Director

Elizabeth Marchant

FPRIA
Director, Recognition PR

Over the past two decades, Liz has worked with numerous leading brands to build their profiles and manage their reputations. She is responsible for client strategy and daily business operations.

Liz has extensive experience in training senior executives and marketers, and has worked with organisations including Telstra, eBay, and many others.

Liz is a member of the Australian Institute of Company Directors and has served on the executive committee of Jeans for Genes.

Connect with Elizabeth Marchant on LinkedIn

Aye Verckens, General Manager

Aye Verckens

General Manager,
Recognition PR

Aye has more than 15 years’ experience in PR, corporate and marketing communications, and issues and crisis management.

She develops and implements communications strategies for clients, and manages account teams.

Originally from Brussels, Aye speaks four languages and has been in Australia for five years.

Her previous roles have included agency and in-house positions focusing on reputation management and brand-building, including crisis preparedness and communications.

Connect with Aye Verckens on LinkedIn

Memberships

Public Relations Institute of Australia logo

Recognition PR is an active supporter of the peak membership organisation for public relations practitioners in Australia.  Our Directors both serve in a variety of roles within the Institute and recognise the value the PRIA plays in the continuing development of the industry.  Members of the PRIA are bound by the PRIA Code of Ethics.

Find out more about PRIA

Registered Consultancies Group logo

The Registered Consultancy Group represents PR consultancy CEOs in Australia. It is an operating group within the PRIA and member organisations are bound by the Consultancy Code of Conduct. The mandate for the RCG is to provide business-oriented resources, support and peer-support to help CEOs run high-performance companies. Recognition PR’s director, Adam Benson, is the National Chair of the RCG and has been a driving force in its development over many years.

Find out more about the RCG

Official supporter of Australian creators logo

Recognition PR is a member of the Copyright Agency Limited. It holds and administers the appropriate licences required to receive and share copyrighted content.

Find out more about the Copyright Agency