Recognition PR is an Australian-owned public relations and marketing communication consultancy with more than 22 years experience in the Australian and New Zealand IT market.
Recognition PR helps clients manage communications with their many stakeholders including internal staff, customers, media and partners.
Recognition’s services range from strategic consulting to media relations and writing.
For more information please contact Adam Benson, managing director, on 02 9252 2266 or email
Principal profiles
Adam Benson
Group Managing Director
M.Bus (Marketing), MPRIA
Adam is responsible for strategic client counsel, client liaison and business development for Recognition PR and Outsource.
Adam’s strength is developing marketing and communications programs that drive sales and deliver effective and measurable results for clients operating in B2B markets.
He is an insightful questioner of strategy and challenges common marketing practices to ensure they are serving the business goals of an organisation.
He constantly seeks out ways that both Recognition PR and Outsource can be more valuable allies to clients and believes that the best results come from collaboration and consultation – not just solving problems.
Adam has managed public relations, marketing and marketing communications programs for companies including CA, IBM, HP, Digital Equipment Corporation, Capgemini, Fuji Xerox Australia and J.D. Edwards.
Adam has a Bachelor of Arts in Communications Studies from Newcastle University and a Masters of Business (Marketing) from the University of Technology, Sydney.
He is the National Chair of the Registered Consultancy Group, an operating group of the Public Relations Institute of Australia, which represents member PR firms in Australia.
Elizabeth Marchant
Group General Manager and Director
Liz has more than ten years experience in public relations for both consumer and B2B IT and telecommunications companies.
She is a director of both Outsource and Recognition PR and is responsible for daily business operations for both companies, as well as managing the consulting and production teams to achieve the best possible results for clients.
Liz is also Recognition’s media trainer and has trained executives from companies including: AMD, CA, Capgemini, eBay, Imation, Ingres, Mincom, Philips and Runge.
Liz has worked as PR manager for Telstra where she was responsible for public relations activities relating to Telstra’s enterprise, business sales, consumer, marketing and sponsorship activities.
Major projects she was responsible for included the launch of Telstra’s Foxtel bundle, managing media activities during the Manchester Commonwealth Games and welcome home parades for the athletes and strategic planning for the launch of HomeMessages 101.
Liz has managed public relations for companies including HP, Optus, Palm, Spherion, Factiva, Hitachi Global Storage Technologies, Britannica, Hitachi Data Systems, 3Com, Borland, LearnNow, CorVu, SalesLogix, Edify, Epson, FrontRange Solutions, Identikey, NetIQ, Digital Equipment Corporation and Autodesk.
Liz has a post-graduate certificate in management, majoring in marketing from the Macquarie Graduate School of Management
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