Advertising

Do you want IT advertisements that:

• are fresh, original and clearly targeted?
• expand intelligently on your brief?
• are written by a company that has communicated the benefits of IT for over 22 years?

Writing clear, effective IT ad copy requires specialised knowledge. It’s critical the writer understands the subject matter and the audience it’s writing for.

After all, how can anyone convince a customer to buy if the benefits aren’t clear? What sparks a CIO’s interest is different to what motivates a retail shopper.

For over 22 years Recognition has specialised in communicating the benefits of technology products and services to consumer and business audiences.

What we offer, Recognition PR:

• writes compelling ad copy
• advises on effective typography and layout
• arranges complete advertisement design
• localises international advertisements to increase their effectiveness
• develops informed IT and business media plans
• facilitates innovation workshops to explore new ways of presenting your brand, products and services.
• media buying

Ten ways to make your IT advertisements work

1. Identify where your prospects are in the buying cycle
2. Be clear on the behaviour you want to drive
3. Distinguish whether your products and services are high- or low-involvement
4. Use language and references your audience will understand and respond to
5. Design with black text on a white background, it’s more easily read and comprehended
6. Capitalising Every Word Makes It Hard To Distinguish Proper Nouns And Slows Reading
7. Use active voice
8. Make images relevant and compelling – stock shots look like stock shots
9. Make your claims contextual so readers visualise using your solution
10. Keep design secondary to readability. Focus on fast reading and high comprehension.