All your industry colleagues are in love with their CRM system. Their sales are soaring, while you’re not sure if you’ll ever find the right match.
But finding the perfect CRM partner is possible if you follow ‘the CRM dating rules’ from IT services company OBS. According to Kirsty Holmes, CRM Consultant OBS, it is possible to avoid the dodgy pretenders and failed relationships and have a long happy life with your CRM, as long as you take the right steps.
Get your priorities straight
Using 10 different dating websites would make your head ache. Similarly, don’t try to do everything all at once with a CRM solution. Narrow your criteria to just one of the three core CRM areas below.
Think about which area or business unit would get the most value from a CRM trial. It’s important to understand what you want to get out of a trial before you embark on one. For example:
1. Sales team for salesforce automation;
2. Marketing team for behavioural and marketing analytics; or
3. Delivering inside out customer service.
Read more ❯
November 11, 2013 – Unlocking the benefits of a Customer Relationship Management (CRM) system can lead to an improved bottom line through more efficient teams and increased customer retention rates, but many companies are failing to use CRM systems consistently and effectively.
The solution is to simplify the system and make it easier for staff to use, according to Matthew Tan, CRM Practice Lead, OBS.
Tan said, “A CRM system can offer many benefits to a business and its customers. It increases visibility of the sales pipeline and customer interactions. This in turn lets managers track against targets and provide support where required. Customers now expect a company to have a record of all the interactions that have taken place and for transactions or complaints to be dealt with quickly and efficiently. A CRM system ensures that all the relevant information is recorded.
“The more complex a system is the less people are likely to use it. That might sound obvious, but once they realise the benefits of a CRM system, many organisations attempt to implement too many features too quickly. This becomes intimidating for users and ultimately risks the project failing. The message is clear; don’t try to tackle everything at once. In other words, stick to that time-honoured advice of KISS (Keep It Simple, Stupid).”
Read more ❯
23 Sep, 2013 – OBS, a leading Australian IT services company and winner of the BRW Best Place to Work in 2012 has been acquired by Empired Limited (ASX:EPD).
Through the acquisition, Empired is adding 150 people to its nearly 300 person strong team. OBS adds a strong Microsoft capability and focus. It also brings geographic coverage and strength on both eastern and western seaboards of Australia.
“After a strong FY13 and a private equity investment in March 2013, OBS’ future growth and path to continued success will be accelerated by joining Empired, an organisation that shares OBS’ vision and values around people and customer experience,” said Andy Neumann, Managing Director, OBS.
This acquisition realises significant immediate and long term growth for both organisations, as they are strongly aligned and complementary in terms of both business direction and business model.
“Empired is excited to combine the skills and experience of the OBS management team and staff with the Empired Group. OBS is a great business and Empired will be actively supporting the current leadership team” said Russell Baskerville, Empired’s Managing Director.
Read more ❯
25 June, 2013 – OBS, winner of last year’s BRW Best Place to Work, has achieved exceptional business growth in the past 12 months, culminating in a private equity takeover in March 2013.
Andy Neumann, Managing Director OBS said: “We’ve had a great FY2013, where we’ve seen over 15 per cent growth in our business. This is compared to an indicated growth for Australian IT services for FY13 of between 4 and 6 per cent. We put this down to the type of services we offer that target organisational productivity and efficiency – something that is needed in both good times and bad.
“Key areas we’ve seen grow include enterprise social, the use of cloud in collaboration initiatives with employees and partners, organisations using Dynamics CRM to harness their IP and drive business visibility and use of agile process tools like Nintex to harness ‘good-enough’ improvements from divisions that wouldn’t have before considered process automation.
“The private equity investment has opened up multiple opportunities for the business growth and opportunities in Australia, many of which we are taking into consideration for our continued growth in the upcoming financial year.” Read more ❯
Melbourne, 11 June 2013 – Australian IT services company OBS has formed a strategic partnership with records management specialist RecordPoint, delivering more flexibility for customers, particularly those looking to implement a commercial off the shelf (COTS) standards based compliant records management system within Microsoft SharePoint and Office 365. OBS will provide RecordPoint with business consulting, implementation and support services through its national network of offices.
Until now OBS has offered VERS and standards compliant records management consulting and solutions, under the brand name i5 Software. This new RecordPoint partnership will enable OBS to provide customers continued access to OBS compliance consulting skills for non-standards based solutions and offer RecordPoint where standards based solutions are required. While OBS will no longer market i5 Software it will continue to support existing i5 Software customers to remain VERS compliant, or provide the necessary consulting needed to migrate their SharePoint records management processes onto the RecordPoint platform. Read more ❯
Melbourne, 4 Dec 2012 – OBS today announced that is has entered into a partner agreement with HP Australia. OBS’s services will focus on integrating HP TRIM Software and Microsoft SharePoint into a cohesive Enterprise Information Management platform in addition to its existing partnerships with Microsoft and i5 Software.
HP TRIM is a highly configurable and easily deployable commercial off the shelf solution that is proven in large government and regulated industry organisations and can meet the needs of any enterprise. HP TRIM provides records management rigor for business records, physical and electronic, regardless of source and allows organisations to reduce the operational, financial and legal risks of legal discovery, litigation and audit.
HP TRIM can manage, finalise, relocate and archive all SharePoint content including blogs, wikis, discussions, documents, and sites, according to established business rules set at an administrative level. All managed content is easily discoverable from SharePoint and HP TRIM with full audit trails maintained in HP TRIM. With transparent records management for SharePoint content and the ability to search across SharePoint, federated data stores and HP TRIM from SharePoint staff productivity is greatly enhanced.
Read more ❯
November 12, 2012 – OBS has appointed Saul Sabath as Perth’s new branch manager to support the rapid growth in the Western Australian market. Saul joins OBS from NEC/CSG, where he was General Manager -Services and Strategy. At OBS, he will be responsible for the Western Australian business and driving further growth in the region.
Saul has over 13 years of experience in the IT sector. At NEC/CSG he was responsible for the development and performance of sales and revenue activities, developing and maintaining marketing strategies and the development and performance of Vendor/Partner relationships. Saul was pivotal in building the company’s Microsoft practice, growing the Microsoft SharePoint group to be the leaders in WA and leading east coast expansion with enterprise projects in Microsoft CRM/XRM.
“We are pleased to welcome Saul as the newest member of the OBS management team,” said Andy Neumann, Managing Director of OBS. “He has solid connections in the Perth customer base, as well as the national Microsoft team. With him on board, we’re expecting the Perth branch to grow even further in the next 12 months.”
Read more ❯
16 Oct, 2012 – OBS has been selected by Western Health, one of Victoria’s leading health care services providers, to plan, design and build a SharePoint 2010 solution to modernise internal systems and processes. The implementation will focus on key parts of the business and create a high performance workplace through the widespread adoption of technology. The solution will improve performance, drive innovation and connect people to information.
Jason Whakaari, Executive Director, ICT and Commercial Contracts at Western Health said, “Over 700,000 people in Melbourne have access to services provided by Western Health so it is important they can find information easily. We also have over 5,000 staff that need to work together and collaborate effectively and efficiently. We began the process of looking for the right solution last year and thanks to OBS we are now putting it in place. With the introduction of new systems and automated processes the staff at Western Health can spend more time focusing on safe and effective patient care and less time on manual and labour intensive processes.”
Read more ❯
10th Sep, 2012 – OBS has been awarded the 2012 Microsoft Partner of the Year Award for Public Sector. The company was chosen out of a national field of top Microsoft Partners for delivering market-leading customer solutions built on the Microsoft platform.
“We are thrilled to be recognised by Microsoft as Partner of the Year for our commitment to serving customers across Australia’s Public Sector,” said Andy Neumann, OBS Managing Director.
Awards were presented in 24 categories, and OBS was recognised for superior technology and innovation in the Public Sector. The Public Sector Partner of the Year Award recognises Partners who have delivered exemplary solutions using Microsoft technologies to address customer business needs and challenges.
“OBS worked in conjunction with the Improvement Foundation to deliver, OHCREStreams. A web based reporting tool that eases the reporting burden by streamlining both paper based and online processes for nearly 300 health services that support over 560,000 Aboriginal and Torres Strait Islander peoples across Australia.” said Neumann.
Read more ❯
21 June 2012, Melbourne, Victoria: Based on an extensive employee survey undertaken in Australia, OBS has been ranked 1st in the BRW Best Places to Work 2012, under the category of ‘Trust’. This is OBS’s 4th consecutive year in the top 10.
The survey, undertaken by the Great Places to Work Institute, is a detailed study of workplace culture that finds and recognises organisations in which employees are provided with a great work environment.
Organisations enter with a genuine commitment to improve workplace quality and to take advantage of this unique opportunity for learning and growth. Each company is judged by their own employees for culture including policies, practices and procedures.
“OBS is humbled and proud to be in this position and recognise its the great people that are the key to the company’s success. This award is a testament to the dynamic employees that help make OBS one of the best places to work, with some of the best technologies and processes around,” said Andy Neumann, managing director of OBS.
Read more ❯