Qualtrics Adds Microsoft Executive as COO to Continue Exponential Growth and Global Expansion Ahead of IPO

Qualtrics LogoQualtrics, provider of the world’s leading insight platform, announced the appointment of veteran Microsoft executive Zig Serafin as the company’s chief operating officer. Serafin will relocate from Washington to Utah, to lead operations during a time of rapid growth and international expansion for Qualtrics.

“We are excited to bring an industry luminary of Zig’s caliber on board as we continue growing aggressively,” said Ryan Smith, co-founder and CEO of Qualtrics. “Qualtrics is scaling at an incredible rate and there’s no better person to help us add a new level of operational efficiency than Zig. He brings a wealth of experience developing products, scaling complex organizations, and building amazing teams.”

“This has been a very long and selective search and Ryan and I feel we’ve found the perfect partner in Zig,” said Jared Smith, co-founder and acting COO of Qualtrics. “Qualtrics is passing 1,200 employees, expanding product lines, and has started IPO planning. Zig is a phenomenal operator and will bring considerable experience leading cross-functional teams on a global scale. We couldn’t be happier about having him join our team.”

Prior to joining Qualtrics, Serafin spent 17 years at Microsoft leading large teams and building multi-billion-dollar product lines. Most recently, Serafin was a corporate vice president with responsibility for Office 365 Skype for Business, which is used in 1.2 billion meetings per year in over 90 countries. Serafin also helped spearhead the development of Microsoft’s artificial intelligence platform and personal assistant, Cortana, which today services more than 130 million monthly active users. Serafin previously served as general manager of Microsoft’s Tellme Networks.

“I’m thrilled to join one of the world’s most promising SaaS companies at a very exciting time,” Serafin said. “Few cloud companies make the leap to becoming a true enterprise platform, and Qualtrics has established itself as exactly that, growing at an extraordinary pace while remaining cash flow positive. I’m eager to bring my perspective and expertise to bear at Qualtrics and partner with Jared and Ryan.”

Qualtrics is experiencing dramatic growth and international expansion ahead of a planned IPO. In the past three years, the 14-year-old private company has opened U.S. offices in Dallas, Seattle, and Washington D.C., as well as international offices in Dublin, Ireland, London, U.K., and Sydney, Melbourne and Canberra, Australia. Last month, Qualtrics opened a new, 150,000-square-foot headquarters in Provo, Utah, which Forbes dubbed “tech’s boldest new headquarters.”

Qualtrics also recently won a slew of high-profile accolades, including inclusion on the prestigious Forbes 2016 Cloud 100 list and CEO, Ryan Smith, was listed at #12 on Fortune’s 2016 40 Under 40 list of “the most powerful, influential, and successful young people in business.”

 

About Qualtrics: Qualtrics is a rapidly growing software-as-a-service company and the leader in customer experience management. More than 8,500 enterprises worldwide, including two-thirds of the Fortune 100 and 99 of the top 100 business schools, rely on Qualtrics technology. Our solutions make it fast and easy to capture customer, employee, and market insights in one place. These insights help our clients make informed, data-driven business decisions. Global enterprises, academic institutions, and government agencies use Qualtrics to collect, analyze, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback. To learn more, and for a free account, please visit https://www.qualtrics.com/.

Qualtrics and iModerate partner to combine qualitative and quantitative data, opening the door to deeper insights

Qualtrics LogoQualtrics, the world’s leading enterprise insight and survey platform, and iModerate, a progressive insights agency, have announced a new partnership to allow organisations to get more powerful insights from customer feedback. Mutual clients will be able to utilise iModerate’s professionally moderated, one-on-one conversations to augment feedback obtained from Qualtrics’ best-in-class technology and insight platform.

“The partnership between Qualtrics and iModerate will combine important elements in insight gathering,” said Shane Evans, head of partnerships at Qualtrics. “Qualtrics has always allowed clients to gather robust and diverse feedback. This partnership will now allow our mutual clients to benefit from the synergies of an online insight platform and in-depth, customer conversations.”

The partnership will allow users to:

  • Capture authentic customer language
  • Understand context and meaning by uncovering the “why” behind decisions, opinions and behaviours
  • Bring audiences to life with verbatims and anecdotes
  • Refine concepts, ads and messages by unearthing emotions and perceptions
  • Enhance tracking studies by understanding any fluctuations or inactivity
  • Break a tie when two concepts have similar scores

“The Qualtrics Insight Platform is the go-to solution for the world’s best insight seekers. We are thrilled to be working with Qualtrics to bring together the incredible insights discovered on their platform with iModerate’s qualitative approach to help customers achieve even more,” said Jen Drolet, iModerate CEO.

To learn more about the partnership and integration please visit http://www.qualtrics.com/innovation-exchange/imoderate/

About iModerate iModerate is a progressive insights agency that empowers clients to take decisive, proof-based action that evolves businesses and transforms brands. The company pairs powerful cognitive techniques with the latest research methods to help brands identify nuanced intelligence that revolutionises their thinking and gives them an edge. In 12 years, iModerate has conducted over 200,000 conversations, analysed vast amounts of consumer commentary, and helped over one-third of the Fortune 500 discover how consumers think about, characterise, experience, and discuss their brand. Follow iModerate’s team to hear insights on the blog, Twitter and LinkedIn.

About Qualtrics Qualtrics is a rapidly growing software-as-a-service company and the provider of the world’s leading enterprise insight platform. More than 8,500 enterprises worldwide, including half of the Fortune 100 and 99 of the top 100 business schools rely on Qualtrics technology. Our solutions make it fast and easy to capture customer, employee, and market insights in one place. These insights help our clients make informed, data-driven business decisions. Global enterprises, academic institutions, and government agencies use Qualtrics to collect, analyse, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback. To learn more, and for a free account, please visit qualtrics.com.

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