Qualtrics Adds Microsoft Executive as COO to Continue Exponential Growth and Global Expansion Ahead of IPO

Qualtrics LogoQualtrics, provider of the world’s leading insight platform, announced the appointment of veteran Microsoft executive Zig Serafin as the company’s chief operating officer. Serafin will relocate from Washington to Utah, to lead operations during a time of rapid growth and international expansion for Qualtrics.

“We are excited to bring an industry luminary of Zig’s caliber on board as we continue growing aggressively,” said Ryan Smith, co-founder and CEO of Qualtrics. “Qualtrics is scaling at an incredible rate and there’s no better person to help us add a new level of operational efficiency than Zig. He brings a wealth of experience developing products, scaling complex organizations, and building amazing teams.”

“This has been a very long and selective search and Ryan and I feel we’ve found the perfect partner in Zig,” said Jared Smith, co-founder and acting COO of Qualtrics. “Qualtrics is passing 1,200 employees, expanding product lines, and has started IPO planning. Zig is a phenomenal operator and will bring considerable experience leading cross-functional teams on a global scale. We couldn’t be happier about having him join our team.” Read more ❯

Qualtrics and iModerate partner to combine qualitative and quantitative data, opening the door to deeper insights

Qualtrics LogoQualtrics, the world’s leading enterprise insight and survey platform, and iModerate, a progressive insights agency, have announced a new partnership to allow organisations to get more powerful insights from customer feedback. Mutual clients will be able to utilise iModerate’s professionally moderated, one-on-one conversations to augment feedback obtained from Qualtrics’ best-in-class technology and insight platform.

“The partnership between Qualtrics and iModerate will combine important elements in insight gathering,” said Shane Evans, head of partnerships at Qualtrics. “Qualtrics has always allowed clients to gather robust and diverse feedback. This partnership will now allow our mutual clients to benefit from the synergies of an online insight platform and in-depth, customer conversations.”

The partnership will allow users to:

  • Capture authentic customer language
  • Understand context and meaning by uncovering the “why” behind decisions, opinions and behaviours
  • Bring audiences to life with verbatims and anecdotes
  • Read more ❯

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