Sydney, Australia – Teradata Global Services has announced the launch of its Agile Analytics Factory, an as-a-service program that accelerates client innovation in advanced analytics and delivers strategic business outcomes.
Alec Gardner, Director, Global Services and Strategy at Think Big Analytics, A Teradata Company, said, “While most companies recognise the value of advanced analytics, they face a skills shortage that means they need to seek consulting and implementation services from external providers. They need a solution that helps them operationalise analytics and data science use cases, address data governance issues, and create repeatable analytic processes in-house.
“Teradata’s new Agile Analytics Factory provides data science skills and analytics expertise as a service to deliver systemic and repeatable analytic capabilities. It also helps reduce cost and complexity for users by applying data management practices and agile delivery methods across technology and business functions.”
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Sydney, Australia – Teradata has launched a platform to let users throughout the organisation leverage their preferred tools and languages, at scale, across multiple data types. The Teradata Analytics Platform embeds analytics close to the data, so there’s no need to move the data. It lets users run their analytics against larger datasets faster and more often.
Alec Gardner, Director, Global Services and Strategy at Think Big Analytics, A Teradata Company, said, “The proliferation of big data means users have different needs, which has led to a broad variety of tools and approaches. Unfortunately, this means users often have to choose one tool at the expense of another, and the cost of doing so can quickly add up. The Teradata Analytics Platform is designed to overcome the challenge of siloed tools by offering a choice of analytic functions and engines, as well as the user’s preferred tools and languages across data types. This lets users get the business insight they need, faster and more easily.”
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Sydney, Australia – Teradata has been named a leader in customer journey analytics in two Forrester Wave reports, confirming and validating Teradata’s deep commitment to helping markets to act self-sufficiently on insights in real-time, without assistance from the IT department.
Alec Gardner, Director, Global Services and Strategy at Think Big Analytics, A Teradata Company, said, “Customer journey analytics isn’t a tool or a technology. It’s an approach to analytics that combines all available data to analyse customer behaviours across touchpoints and over time. The result is the ability to optimise customer interactions by understanding what triggers certain behaviours and therefore, predicting future behaviour.
“Teradata’s customers choose Teradata solutions for their significant strengths in data integration, advanced analytics, and multi-channel interaction management. Customer journey analytics is becoming crucial as consumers look for information and transact across channels. They expect a seamless experience with fast responses no matter what channel they’re using. Only by aggregating and analysing the right data, in the right ways, can companies meet these expectations.”
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Teradata Marketing Applications announced global availability of the newest version of Teradata Integrated Marketing Cloud, a powerful data hub comprising integrated solutions that are already helping more than one-third of the S&P Global 100 drive revenue and improve customer engagement through data-driven integrated marketing.
The new release makes Teradata the first company to bring online advertising and customer marketing data together to drive real-time interactions across all channels, and provide integrated, individualised insights directly to marketing.
To achieve this, Teradata acquired FLXone, a next-generation Data Management Platform (DMP) provider based in the Netherlands, on 30 September, 2015. It powers the Integrated Marketing Cloud, a data hub comprising integrated solutions that help drive revenue and improve customer engagement through data-driven integrated marketing.
Teradata’s latest release empowers marketers to truly individualise their marketing and connect one-to-one with customers by unifying customer-interaction data across paid, earned, and owned channels, at scale. Now, from campaign inception through every customer interaction and response, Teradata provides marketers the most agile and comprehensive integrated data-driven marketing platform available on the market. Read more ❯
SYDNEY, Australia – Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, has announced that Forrester Research, Inc., a leading independent research firm, has recognised Teradata as a Leader in Real-Time Interaction Management (RTIM). RTIM is a key part of the Teradata Integrated Marketing Cloud, and is what allows marketers to deliver relevant, real-time offers and messages across digital or offline channels to best meet the most current needs of each individual customer. The report was released July 29, 2015, as “The Forrester Wave™: Real-Time Interaction Management, Q3 2015,” authored by Rusty Warner, with Srividya Sridharan, Olivia French and Matthew Izzi.
Forrester defines Real-Time Interaction Management as, “Enterprise marketing technology that delivers contextually relevant experiences, value and utility at the appropriate moment in the customer life-cycle via preferred customer touchpoints.”
In the report, Forrester evaluated eleven RTIM vendors against 35 specifically defined criteria. Teradata received the highest scores among all vendors in the “Capabilities” category, and tied for highest score in the “Solution Strategy” category. Read more ❯
March 3, 2015 –Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company today announced the appointments of Bob Fair and Hermann Wimmer as co-presidents, Teradata, reporting to Mike Koehler, chief executive officer of Teradata Corporation. The appointments are effective February 27, 2015.
Teradata is elevating the positions of these experienced executives in order to better align the company for growth in its major markets. Bob Fair will lead the Teradata Marketing Applications Division and Hermann Wimmer will lead the Teradata Data and Analytics Division. These appointments acknowledge the successful accomplishments of Fair and Wimmer as they direct Teradata’s future growth.
Each division will be an integrated global business, including R&D, sales, marketing, consulting, and services, and each will concentrate on growing Teradata’s market reach and on addressing broader market opportunities.
The Teradata Data and Analytics Division will have a clear focus on the Unified Data Architecture™, best-in-class analytics and big data solutions. Encompassing data warehousing, big data analytics, and Teradata Cloud, the division will continue to develop its expertise and technology innovation to drive growth and extend Teradata’s leadership in the global data and analytics market.
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SYDNEY, Australia, January 20, 2015 – Teradata Corp. (NYSE:TDC), the big data analytics and marketing applications company, today announced it has acquired Appoxee, a mobile marketing Software-as-a-Service provider. The addition of Appoxee to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to provide industry-leading marketing solutions that help data-driven businesses deliver more individualised information and communications to their customers, based on the type of brand engagement experience those customers want and expect.
The acquisition closed on December 17, 2014. Because they are not material to Teradata, the terms of the acquisition were not disclosed. Appoxee’s solutions will be integrated into the Teradata Integrated Marketing Cloud beginning immediately, and quickly integrated with Teradata Digital Marketing Center.
Appoxee will accelerate Teradata Marketing Applications’ growth in the digital marketing space by providing a full range of mobile capabilities that complement the inherent strengths in the Teradata Integrated Marketing Cloud, particularly in the area of omnichannel marketing and real-time customer interaction. Teradata Digital Marketing Center customers will now be able to use a single solution to manage customer communications across email, landing pages, SMS, social media and mobile push. Teradata will also provide robust multi-channel campaign management and real-time decisioning for mobile as well as mobile marketing analytics. Future integration plans extend to Teradata Customer Interaction Manager and Teradata Real-Time Interaction Manager.
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Teradata Corp. (NYSE: TDC), the analytic data platforms, marketing applications, and services company, and Westpac Banking Corporation (Westpac) announced today that Westpac is continuing to develop the industry leading Marketing CRM program with big data and advanced analytic techniques from Teradata.
Westpac’s customer engagement strategy analyses data to continue to improve customer experience through personalised offers and services. Westpac have engaged Teradata to partner with them to source new data to further enhance this process. As part of the engagement, Westpac is also developing new insight to reduce instances of loss and fraud.
The key has been the ability to engage different parts of the organisation to discuss how the business will benefit from new analytic technology and new data sources. The teams have utilised Teradata Aster nPath™ and graph analyses to uncover patterns in very large datasets which was previously not possible.
Utilitising the Teradata® Unified Data Architecture™ and the Teradata® Aster® Discovery Platform, Westpac business users, supported by Teradata’s industry and data science consulting team, are rapidly producing new and powerful customer insights. “We realised early that this should focus on business outcomes, not solely on technology,” said Rachel Rohrlach, Executive Manager, CRM Capability, CRM&D, AFS Strategic Marketing, Westpac. “Working alongside the Teradata team, we created a vision of the outcomes, quickly proved them and by engaging IT, defined the processes and architecture to ensure the technology swiftly delivered on the business promise. We’ve been able to combine these new data sources with our existing ones and test new technology such as Hadoop”
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