New Teradata Integrated Marketing Cloud release unifies advertising and marketing via next-gen data management platform

Teradata LogoTeradata Marketing Applications announced global availability of the newest version of Teradata Integrated Marketing Cloud, a powerful data hub comprising integrated solutions that are already helping more than one-third of the S&P Global 100 drive revenue and improve customer engagement through data-driven integrated marketing.

The new release makes Teradata the first company to bring online advertising and customer marketing data together to drive real-time interactions across all channels, and provide integrated, individualised insights directly to marketing.

To achieve this, Teradata acquired FLXone, a next-generation Data Management Platform (DMP) provider based in the Netherlands, on 30 September, 2015. It powers the Integrated Marketing Cloud, a data hub comprising integrated solutions that help drive revenue and improve customer engagement through data-driven integrated marketing.

Teradata’s latest release empowers marketers to truly individualise their marketing and connect one-to-one with customers by unifying customer-interaction data across paid, earned, and owned channels, at scale. Now, from campaign inception through every customer interaction and response, Teradata provides marketers the most agile and comprehensive integrated data-driven marketing platform available on the market. Read more ❯

Independent research firm recognises Teradata Integrated Marketing Cloud as a leader in real-time interaction management

Teradata LogoSYDNEY, Australia – Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, has announced that Forrester Research, Inc., a leading independent research firm, has recognised Teradata as a Leader in Real-Time Interaction Management (RTIM). RTIM is a key part of the Teradata Integrated Marketing Cloud, and is what allows marketers to deliver relevant, real-time offers and messages across digital or offline channels to best meet the most current needs of each individual customer. The report was released July 29, 2015, as “The Forrester Wave™: Real-Time Interaction Management, Q3 2015,” authored by Rusty Warner, with Srividya Sridharan, Olivia French and Matthew Izzi.

Forrester defines Real-Time Interaction Management as, “Enterprise marketing technology that delivers contextually relevant experiences, value and utility at the appropriate moment in the customer life-cycle via preferred customer touchpoints.”

In the report, Forrester evaluated eleven RTIM vendors against 35 specifically defined criteria. Teradata received the highest scores among all vendors in the “Capabilities” category, and tied for highest score in the “Solution Strategy” category. Read more ❯

Teradata appoints Co-Presidents

Teradata LogoMarch 3, 2015 –Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company today announced the appointments of Bob Fair and Hermann Wimmer as co-presidents, Teradata, reporting to Mike Koehler, chief executive officer of Teradata Corporation. The appointments are effective February 27, 2015.

Teradata is elevating the positions of these experienced executives in order to better align the company for growth in its major markets. Bob Fair will lead the Teradata Marketing Applications Division and Hermann Wimmer will lead the Teradata Data and Analytics Division. These appointments acknowledge the successful accomplishments of Fair and Wimmer as they direct Teradata’s future growth.

Each division will be an integrated global business, including R&D, sales, marketing, consulting, and services, and each will concentrate on growing Teradata’s market reach and on addressing broader market opportunities.

The Teradata Data and Analytics Division will have a clear focus on the Unified Data Architecture™, best-in-class analytics and big data solutions. Encompassing data warehousing, big data analytics, and Teradata Cloud, the division will continue to develop its expertise and technology innovation to drive growth and extend Teradata’s leadership in the global data and analytics market.
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Teradata acquires Appoxee, enhances global mobile marketing strength of Teradata Integrated Marketing Cloud

Teradata LogoSYDNEY, Australia, January 20, 2015 – Teradata Corp. (NYSE:TDC), the big data analytics and marketing applications company, today announced it has acquired Appoxee, a mobile marketing Software-as-a-Service provider. The addition of Appoxee to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to provide industry-leading marketing solutions that help data-driven businesses deliver more individualised information and communications to their customers, based on the type of brand engagement experience those customers want and expect.

The acquisition closed on December 17, 2014. Because they are not material to Teradata, the terms of the acquisition were not disclosed. Appoxee’s solutions will be integrated into the Teradata Integrated Marketing Cloud beginning immediately, and quickly integrated with Teradata Digital Marketing Center.

Appoxee will accelerate Teradata Marketing Applications’ growth in the digital marketing space by providing a full range of mobile capabilities that complement the inherent strengths in the Teradata Integrated Marketing Cloud, particularly in the area of omnichannel marketing and real-time customer interaction. Teradata Digital Marketing Center customers will now be able to use a single solution to manage customer communications across email, landing pages, SMS, social media and mobile push. Teradata will also provide robust multi-channel campaign management and real-time decisioning for mobile as well as mobile marketing analytics. Future integration plans extend to Teradata Customer Interaction Manager and Teradata Real-Time Interaction Manager.
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Westpac and Teradata harness Aster to deliver impactful customer experiences

Teradata LogoTeradata Corp. (NYSE: TDC), the analytic data platforms, marketing applications, and services company, and Westpac Banking Corporation (Westpac) announced today that Westpac is continuing to develop the industry leading Marketing CRM program with big data and advanced analytic techniques from Teradata.

Westpac’s customer engagement strategy analyses data to continue to improve customer experience through personalised offers and services. Westpac have engaged Teradata to partner with them to source new data to further enhance this process.  As part of the engagement, Westpac is also developing new insight to reduce instances of loss and fraud.

The key has been the ability to engage different parts of the organisation to discuss how the business will benefit from new analytic technology and new data sources. The teams have utilised Teradata Aster nPath™ and graph analyses to uncover patterns in very large datasets which was previously not possible.

Utilitising the Teradata® Unified Data Architecture™ and the Teradata® Aster® Discovery Platform, Westpac business users, supported by Teradata’s industry and data science consulting team, are rapidly producing new and powerful customer insights. “We realised early that this should focus on business outcomes, not solely on technology,” said Rachel Rohrlach, Executive Manager, CRM Capability, CRM&D, AFS Strategic Marketing, Westpac. “Working alongside the Teradata team, we created a vision of the outcomes, quickly proved them and by engaging IT, defined the processes and architecture to ensure the technology swiftly delivered on the business promise. We’ve been able to combine these new data sources with our existing ones and test new technology such as Hadoop”
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