As the industry continues to blur the lines between strategy, consulting and the delivery of creative, agencies have struggled to keep up.
Meanwhile, uberbrand has been operating in a way that marries the three since it was established six years ago.
Dan Ratner, founder and Managing Director, uberbrand, said, “I could see a time when clients would truly value a strategic approach. That’s why we put strategy at the centre and drive creative development around it. Having a strong strategic rationale is what links communications objectives to creative platforms. It’s the way you end up with beautiful design, clever taglines and big ideas. To get there you need to take an approach that leverages brand to drive communications.”
“When I started uberbrand, I knew the industry was on the cusp of change. It’s good to see it putting greater emphasis on a more integrated approach. Even management consultancies like Accenture, PwC and Deloitte making inroads into the communications industry; PwC’s appointment of Russel Howcroft and Accentures’ recent acquisition of the Monkeys (and Maud); all helps to validate our approach.”
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