Sydney, Australia – Independent branding agency, uberbrand, has been recognised as an ABA100 Winner in The Australian Business Awards 2017 for brand management.
Now in their twelfth year, The Australian Business Awards are an annual all-encompassing awards program which recognises organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement via a set of comprehensive award categories. The program seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.
Dan Ratner, managing director, uberbrand, said, “The award affirms uberbrand’s commitment to continuous improvement and innovative business processes. uberbrand is proud to win this prestigious brand management award for our work with global natural healthcare company SFI.”
SFI engaged uberbrand to create a unique global brand and a cohesive message for its product brands and parent brand. By taking a strategic and overarching approach to SFI’s underlying brand challenges, rather than simply starting by designing a new logo or something similar, uberbrand was able to address the company’s key business challenges. Every subsequent brand-related activity stems from this strategy and is therefore stronger and more likely to succeed.
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