Understand the media series
If you've ever submitted an IT product for review by a journalist - or want to know how to - then this briefing is for you.
IT journalist and product reviewer, David Flynn, will give a first-hand account of how the product review process works and how to maximise your chances of a positive review.
In this one-hour breakfast presentation you will learn:
- how product review topics are selected by an editor
- why some vendors are contacted for review products and not others
- why providing advance products under non disclosure can give you the edge over your competitors
- how to create a positive review experience for a journalist from start to finish
- tricks and traps you should know when it comes to product reviews
- the right way to handle a poor product review
- making the most of an editors choice award (and things you can't do!).
There will also be time for questions at the end of the presentation.
About the speaker
David Flynn is one of Australia's leading and most well-respected IT journalists and consumer technology product reviewers. He currently contributes to The Sydney Morning Herald and The Age, APC, and PC User Magazine as well as ZDNET, CNet, Geare, Smart Home Ideas and The Bulletin.
David has also edited The Sydney Morning Herald’s Icon section, APC Magazine, Windows XP Magazine and Roam. His specialty review areas include mobile computing (including mobile phones and smartphones), security, WiFi and wireless broadband, and desktop client software.
BRAND HOMICIDE: Why failing to meet a brand promise is worse than death
Karl Treacher, has a background in behavioural science and marketing, and is one of the world’s leading experts on brand interaction. In this one hour presentation he will explain why a disconnect between brand promise and brand experience (brand deceit) is a life and death situation for long-term company profitability.
In this presentation Karl will:
- give current, real-life examples of brand deceit in Australia
- show you how to give your customers a positive brand experience explain how to avoid committing the big five brand crimes
- outline critical success factors when building brand strategies.
About Karl Treacher
As managing partner of international human communication firm, ADComm Worldgroup, and founder of Brand Behaviour, Karl provides advice, counsel and personal communication coaching to organisations around the world. Karl is a recognised authority on branding and persuasive human communication, and has been instrumental in the development and success of some of the world’s largest brands including Pepsi, Audi, Apple and Johnston & Johnston. Karl contributes to a variety of Australian and international professional publications including B&T Weekly, BRW, Marketing Magazine, allaboutbranding.com and BrandChannel.com
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