Large or small Recognition PR can manage your product launch to ensure the maximum attention possible is achieved for your new product.
Recognition PR has launched products and hosted product demonstrations for AMD, CA, Homedics, Palm and Sentinel Geo Systems (and many others) targeting media across multiple media outlets.
Other ways to showcase products to target media
Publishing house tours are an effective way to showcase products to the media.
Publishing house tours or briefings can be an effective way to educate target media about specific products or product ranges.
These tours are aimed primarily at the major publishing houses and are popular with journalists who often appreciate companies coming to them and demonstrating products in a simple, fast and accessible manner.
Although they do not always result in immediate coverage, it is likely that the next time the journalist is writing about the particular topic covered, they will remember you. In addition they are more likely to request products for use in photo shoots, as well as securing editorial competitions – which otherwise can be dependent on advertising.
Product review programs
Do you want to:
- give your products the best chance of a positive review by a journalist
- simplify request processing, transporting and tracking of review products
- see in real-time who has reviewed, requested or currently has your products?
All of these objectives can easily be achieved with an effective review program from Recognition.
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