The Recognition PR Newsroom

Marketing trends that will affect the way marketers operate

The remit of a modern marketer can be overwhelming. Marketing has become a whole new world with social media, email marketing, ecommerce and search engine optimisation. In a constantly evolving environment, marketers must keep up to date with the latest trends or risk their business falling behind the competition.

Pitney Bowes increases investment in South Australia to work directly with customers

Pitney Bowes, provider of innovative Location Intelligence technology, has increased its investment in South Australia by appointing staff in Adelaide to directly manage the Location Intelligence businesses in South Australia and the Northern Territory. This decision will help the company form a closer, more valuable relationship with users of MapInfo technology.

Australian Twitter followers interested in brand information, not freebies

Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts in the UK, Germany and Brazil.

The average Aussie mum

An infographic by Pitney Bowes Software

Australians among leaders of mobile adoption

The adoption of smartphones in Australia (59 per cent of Australians own one, according to ExactTarget’s Digital Down Under research) means that today’s always-on, hyper-connected consumer is placing demands on marketers that can often seem overwhelming.