The Recognition PR Newsroom

Sydney, November 2, 2009 – A new study by Outsource, one of Australia’s leading ICT marketing services companies, has found the majority of Australian IT managers and CIOs will work through December and January.

More than 50 per cent will be considering new technology and IT services purchases during this time.

The research, resulted from surveying more than 120 CIOs and IT managers, was conducted in October 2009 to investigate a long-held assumption that marketing prospects largely disappeared over December and January. The results challenge the assumption that lead-generation and marketing programs conducted during this period are wasted.

Adam Benson, director, Outsource said, “Contrary to popular belief, our research shows there are good reasons to market at all times of the year.  The market research confirms our suspicions at Outsource that there are plenty of senior decision-makers who can be reached in December and January.

“Companies that keep their communication, lead generation and data cleaning programs running over this time of the year will be well ahead of the game in 2010,” he said.

Of the 123 CIOs and IT Managers surveyed by Outsource:

• 63 per cent plan to work for all of December and January, except for the period between Christmas and New Year.
• 52 per cent are more likely, or as likely as they are now, to research new technologies and IT services over December and January.
• 69 per cent expect their December workload to decrease or be similar to current levels.
• 68 per cent expect their January workload to decrease or be similar to current levels.

About Outsource

Outsource is a marketing services firm with more than fifteen years experience helping B2B, IT and channel companies sell to their chosen audiences more effectively.

Services Outsource offers include:

• marketing consulting
• inbound and outbound telemarketing
• event production and support
• database management
• newsletter production
• sales and marketing collateral production
• data cleaning
• advertising creative (print and online)
• media planning
• direct mail campaigns
• email direct marketing
• StrategyMix campaign design, execution and system support

Please visit www.outsource.com.au or www.twitter.com/outsourcesydney for more information on Outsource.

For further details, please contact Adam Benson on 02 9252 2266 or by email at adam_benson@recognition.com.au