10 January, 2011 – While many businesses wait for the 2011 Census data to build forward-looking plans, many don’t realise they can access Australia’s current demographical landscape before the Census data is revealed in mid-2012.
Pitney Bowes Software AnySite® v9.0 provides marketers and analysts valuable insight into both business and market data, allowing them to easily analyse the relationship between the performance of their business relative to market area demographic characteristics.
The software includes estimates and predictions for population and income metrics, as well as consumer expenditure estimates, for 2011 and the next five to ten years. This not only gives a business a valuable head start in planning for the coming years, but also allows it to begin preparations for utilising the new data.
Simon Dell’Oro, Product Manager, Data Products and Analytics APAC for Pitney Bowes Software said, “There are many ways in which our software is able to make predictions about where our country and its market trends are heading, without having to wait for each five-year census. This is beneficial for a number of commercial and government industries.”
“With today’s businesses requiring intelligence that is more regularly available than Australian census data collated twice a decade, which is already almost a year old by the time it is fully processed and available, it is prudent to supplement your analysis with other predictive data for a rounded view.”
AnySite® 9.0 supports open data architecture and can be deployed from the desktop to the enterprise, allowing users to access critical demographics for understanding their customers, generate insightful maps and reports, conduct customer profiling and forecast target markets and sales.
Some of the benefits of the software include the capacity to:
• Gain valuable insights into the competitive landscape
• Predict banking needs for a bigger share of wallet
• Focus marketing efforts based on consumer behaviour and lifestyles
• Highlight areas of opportunity for geographic or program expansion
• Manage sales territories and prime market areas
Dell’Oro added that one of the main strengths of AnySite® is its ability to bring together all available data sources into the one interface for analysis, including both the company’s own business data, as well as demographics from the outside world.
Data available immediately out-of-the-box includes:
• Forecasted population and income projections for 2011, 2016 and 2021
• Over 12,500 demographic variables from the 2006 ABS Census of Population and Housing
• Household expenditure estimates for every Census Collection District in Australia. (14 categories of expenditure are classified, broken down into over 100 sub-categories)
• Lifestyle segmentation classifications, using CAMEO Australia
“Rather than having to spend time creating complicated spreadsheets for extracts to upload to a server, AnySite® 9.0 allows you to link directly to where the data is stored within your organisation, thereby enabling a dynamic view of your business information and greatly reducing the maintenance overhead required,” Dell’Oro said.
For further information, please visit www.pbinsight.com.au.
About Pitney Bowes Software
Pitney Bowes Software is a software and services company that provides solutions to help organisations acquire, serve and grow relationships with customers and citizens. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.
Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader. For more information, please visit www.pbinsight.com.au and www.pitneybowes.com.au.