SYDNEY, Australia – Teradata Marketing Applications, a division of Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, has announced that Forrester Research, Inc., a leading independent research firm, has recognised Teradata as a Leader in Real-Time Interaction Management (RTIM). RTIM is a key part of the Teradata Integrated Marketing Cloud, and is what allows marketers to deliver relevant, real-time offers and messages across digital or offline channels to best meet the most current needs of each individual customer. The report was released July 29, 2015, as “The Forrester Wave™: Real-Time Interaction Management, Q3 2015,” authored by Rusty Warner, with Srividya Sridharan, Olivia French and Matthew Izzi.
Forrester defines Real-Time Interaction Management as, “Enterprise marketing technology that delivers contextually relevant experiences, value and utility at the appropriate moment in the customer life-cycle via preferred customer touchpoints.”
In the report, Forrester evaluated eleven RTIM vendors against 35 specifically defined criteria. Teradata received the highest scores among all vendors in the “Capabilities” category, and tied for highest score in the “Solution Strategy” category.
Specifically, the report notes Teradata “builds on cross-channel campaign management strengths,” and that it “provides an enterprise-class decision engine for digital and offline execution.” The report also states that Teradata “references praise customer profiles and segmentation, analytics, business rules, and recommendation capabilities,” and states that Teradata “made investments to address digital experience delivery across the retail, travel, hospitality, financial services, and telecommunications sectors.”
Marketers continually seek better ways to deliver more contextually relevant experiences for their customers. And analytics solutions have evolved significantly to where some RTIM solutions, such as Teradata Real-Time Interaction Manager, can leverage data across both digital and offline channels.
“Telenor Denmark is developing an integrated, enterprise approach to planning, developing and managing customer communication across multiple channels, product lines, and business locations. Teradata Real-Time Interaction Manager is enabling us to leverage data in our network, billing and CRM systems to communicate with customers based on real-time events to deliver real-time personalised next-best offers,” said Petr Taborsky, senior director, Customer and Business Intelligence, Telenor Denmark.
“Marketers want and need to deliver individualised messages in a meaningful context. And consumers expect informed, real-time dialogue with brands. Our real-time decisioning makes this possible. I believe that this new report recognises the contributions Teradata is making as a leader in this important category,” said Bob Fair, Teradata Co-President and head of Teradata Marketing Applications.
For a complimentary copy of the Forrester RTIM Wave report, visit the Teradata Marketing Applications website.
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