Synnex partners with Razer to deliver peripheral gaming products in Australia

Synnex Australia Pty Ltd, an Asia-Pacific IT distribution company, has announced a distribution agreement with Razer, a world leader in connected devices and software for gamers.

As part of the agreement, Synnex will distribute Razer’s gaming products, including keyboards, audio products, mice, controllers, mouse mats, and accessories in Australia.

Jay Ko, product director, Synnex Australia and New Zealand, said, “Gaming is one of the largest segments in the global entertainment industry, forecasted to be worth $22.52bn by 2020.[1] The innovation within the industry shows that strong growth will continue for many years to come.

“Razer is a well-recognised brand for Australian gamers. Synnex looks forward to working with Razer to ensure broader availability of the latest Razer peripherals through a well-planned distribution strategy.”

“Razer is fully committed to the gaming market in Australia and will continue to invest heavily,” says Mike Dilmagani, Razer SVP, sales and marketing. “We are confident that Synnex is the right partner to help ensure that our Australian Razer fans receive the latest technology we have to offer at the best possible value.

“With Synnex, we now have a more streamlined process and a closer relationship with the retailers, which means our fans can also find the newest Razer products they want on retail shelves in a much timelier fashion.”

-ENDS-

 About Synnex

Synnex Australia Pty Ltd is the largest ICT distributor in the Australian market, providing quality branded computer, IT devices, telecom products, servers, components, peripherals, imaging and printing, consumables, networking, storage, software, enterprise solutions, volume licensing, and cloud services. Synnex Australia is a world-class leader in ICT distribution. Through established strategic partnerships with leading ICT manufacturers, Synnex is dedicated to offering customers a wide range of products and solutions backed by comprehensive infrastructure, knowledgeable support, competitive pricing, and superior services. Synnex Australia Pty Ltd is a division of Synnex Technology International Corporation, the largest IT distribution company in the Asia Pacific region and ranked third-largest worldwide. In Australia, Synnex services more than 8,000 resellers, all business types in the IT industry businesses including SME Resellers, System Integrators, Computer Retailers, Original Equipment Manufacturers, Corporate Retailers, National Retailers, and VARs.

For more information on Synnex, please visit www.synnex.com.au.

About Razer:

Razer™ is a world leader in connected devices and software for gamers. Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for six years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide. Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices. Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information, visit http://www.razerzone.com/about-razer.

[1] http://www.pwc.com/gx/en/industries/entertainment-media/outlook/data-insights.html

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