Empired partners with the Royal Automobile Association of South Australia to rev up their member and customer experience

Empired LogoThe Royal Automobile Association of South Australia (RAA) has selected Empired as their primary partner to build a new digital platform to help RAA deliver on their digital transformation strategy.  Empired will develop a responsive and flexible platform that will enable RAA to grow and provide a high value and contemporary online experience to its existing membership and potential customer base.

Earlier this year Empired completed a Digital Roadmap exercise that helped RAA understand the necessary investment required over the next three years to deliver on their digital transformation strategy. RAA has now committed to a three year program of work to deliver on this strategy.

A major objective of this strategy is for Empired to develop a new platform based on the Sitecore® Experience Platform™ and Microsoft’s Azure cloud service.  This new platform will help RAA drive improved customer engagement and satisfaction, utility, and transactional capability. The implementation of this platform will also help RAA boost member and customer engagement through the personalisation of their digital experience and maintain and accelerate RAA’s membership acquisition.

Tim Kelly, Client Executive, Empired, said, “Empired is thrilled to be selected as RAA’s primary partner in helping them drive their digital transformation strategy. We look forward to working with RAA by leveraging our national digital capability to help them drive member engagement, retention or acquisition and deliver a competitive advantage to RAA in the growing digital market place.

Empired is also committed to extending our highly successful partnership with RAA beyond this program of work by offering our global IT services capability as they continue to grow their digital presence.”

Mike Walters, RAA’s Group Information Officer said, “RAA is well known for providing exceptional service to our members on the road, or in our shops or from call centres. Transitioning to a new digital platform will also allow us provide best practice, customer-centric, personalised and seamless services in the digital environment.

“We chose Empired because we believe they have the right mix of skills and culture to help us.”

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 About Empired Limited

Empired limited is an IT Services provider with a broad range of capabilities targeted at delivering enterprise IT solutions that improve efficiency, productivity and competitive advantage for our clients.

Our clients are medium to large corporate and government organisations within key industries including Energy and Natural Resources, State and Federal Government, Finance and Insurance, Utilities and Transport.

We offer a broad range of services from managed services to digital transformation.  Together they provide a breadth of service and expertise not seen in other consultancies of similar pedigree allowing Empired to deliver ‘end to end’ business solutions that assist our customers in driving their key business outcomes.

With a team of over 900 people located throughout Australia, New Zealand and North America, Empired has built a reputation for service excellence.  This combined with our strategy that is underpinned by initiative, innovation and growth ensures that in a dynamic and rapidly growing technology market place, Empired is strongly positioned to capture market share and continue to build on its success.

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