The remit of a modern marketer can be overwhelming. Marketing has become a whole new world with social media, email marketing, ecommerce and search engine optimisation. In a constantly evolving environment, marketers must keep up to date with the latest trends or risk their business falling behind the competition.
Pitney Bowes, provider of innovative Location Intelligence technology, has increased its investment in South Australia by appointing staff in Adelaide to directly manage the Location Intelligence businesses in South Australia and the Northern Territory. This decision will help the company form a closer, more valuable relationship with users of MapInfo technology.
Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts in the UK, Germany and Brazil.
By Liz Marchant, director, Recognition PR
When Burger King and Jeep had their Twitter accounts hacked recently, it was big news. Brands everywhere panicked, wondering if their social accounts would be targeted next. Then MTV joined the party, prank-hacking themselves – and no one was impressed.
An infographic by Pitney Bowes Software
The adoption of smartphones in Australia (59 per cent of Australians own one, according to ExactTarget’s Digital Down Under research) means that today’s always-on, hyper-connected consumer is placing demands on marketers that can often seem overwhelming.
Fluke Networks has announced that AirMagnet Survey PRO is the first to offer pre-configured profiles that use real-world wireless data to help wireless engineers instantly determine, with a higher level of accuracy than ever before, whether or not a network adheres to Cisco’s best practices for deploying Cisco Location Services. With just one click, organisations can improve wireless rollouts, eliminating the need for costly post-deployment redesigns.
Digium®, Inc., the Asterisk® Company, has announced the general availability of two new Switchvox appliances designed to meet the IP phone system needs of mid-size businesses while delivering expanded performance capabilities. The Switchvox 400 Series includes all enterprise-class unified communications features at one affordable price, making it the best value in business phone systems. Supporting up to 600 users in a single system, the 400 series provides more powerful processing for more demanding applications.
While some industries are showing signs of improvement in the current market there are others, such as the construction sector, still facing many challenges. RSM Bird Cameron, one of the largest mid-tier accounting firms in Australia, offers advice on how to recognise the early signs of insolvency.
Marketers are at risk of turning customers away from their brand as a result of what consumers see as irritating online behaviour. 83 per cent of consumers have had a bad experience with social media marketing. This is the key finding of new global research into the effectiveness of social media marketing commissioned by Pitney Bowes.