The concept of one-to-one marketing has changed how companies communicate with customers, shifting the focus from mass marketing to personalised marketing. But this is no longer good enough.
Chris Lowther, General Manager of Customer Analytics and Interaction at Pitney Bowes Software said, “Even companies that have mastered one-to-one personalised marketing communications are falling short in customers’ eyes. They increasingly see through marketing’s ‘manufactured intimacy’ and will continue to ‘opt-out’ because of the disparate, disconnected communications they receive. Companies have to look again for new ways to create communications that will truly engage their customers.”
Top five Western Australia suburbs to find your eligible bachelor for Valentine’s Day
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Valentine’s Day is here and single women across the nation are wondering where “Mr Right” is hiding.
While many businesses wait for the 2011 Census data to build forward-looking plans, many don’t realise they can access Australia’s current demographical landscape before the Census data is revealed in mid-2012.
Paper highlights the need for sophisticated software to become the standard December 12 – Town planners, emergency services workers, community members and local governments should have access to the most sophisticated storm event technology on the market to prevent loss of lives and damage to property in the event of a flood, according to Pitney [...]
Wednesday, March 14, 2012
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