The Recognition PR Newsroom

The average Aussie mum

An infographic by Pitney Bowes Software

83 percent of consumers have had a bad social media marketing experience

Marketers are at risk of turning customers away from their brand as a result of what consumers see as irritating online behaviour. 83 per cent of consumers have had a bad experience with social media marketing. This is the key finding of new global research into the effectiveness of social media marketing commissioned by Pitney Bowes.

Looking for love in Brisbane? It’s all about the age game!

Singles in Brisbane might think they have all the time in the world to settle, but analysis of 2011 census data by Pitney Bowes Software shows that there are clear optimum ages for both men and women if they want to find a partner.

Looking for love in Melbourne? It’s all about the age game!

Singles in Melbourne might think they have all the time in the world to settle, but analysis of 2011 census data by Pitney Bowes Software shows that there are clear optimum ages for both men and women if they want to find a partner.

Looking for love in Sydney? It’s all about the age game!

Singles in Sydney might think they have all the time in the world to settle, but analysis of 2011 census data by Pitney Bowes Software shows that there are clear optimum ages for both men and women if they want to find a partner.

Looking for love in Australia? It’s all about the age game!

Singles in Australia might think they have all the time in the world to settle, but analysis of 2011 census data by Pitney Bowes Software shows that there are clear optimum ages for both men and women if they want to find a partner.

Building customer loyalty and maintaining customer relationships online

13th November 2012 – Retaining customers is more critical than ever in the current, uncertain economic climate. Now is a better time than ever to focus on your customers as much as possible to help keep them loyal and engaged.

Pitney Bowes Software appoints Dan Woodrow as Federal Government sales manager

26th October 2012, Sydney Australia: Pitney Bowes Software has appointed Dan Woodrow as Federal Government sales manager based in the Canberra office.

A two-way dialogue is crucial for customer engagement, to stay ahead of the game

The concept of one-to-one marketing has changed how companies communicate with customers, shifting the focus from mass marketing to personalised marketing. But this is no longer good enough.

Chris Lowther, General Manager of Customer Analytics and Interaction at Pitney Bowes Software said, “Even companies that have mastered one-to-one personalised marketing communications are falling short in customers’ eyes. They increasingly see through marketing’s ‘manufactured intimacy’ and will continue to ‘opt-out’ because of the disparate, disconnected communications they receive. Companies have to look again for new ways to create communications that will truly engage their customers.”

Pitney Bowes Software releases list of eligible bachelor hot spots in Western Australia

Top five Western Australia suburbs to find your eligible bachelor for Valentine’s Day