22 October, 2012 – Social media sites like Facebook, Twitter, and LinkedIn frequently make updates and changes in order to improve the experience for both consumers and business users. If your business has a presence on these social media sites, it’s in your best interest to stay up-to-date with the changes in order to get the most from your social media profile and ensure you provide the most relevant content to your fans and followers.
12 October, 2012 – A company’s reputation can play a significant role in a consumer’s decision making process and whether they choose to make a purchase. In fact, according to the Local Consumer Review Survey (2012)* 52 per cent of consumers are more likely to use a local business if they have positive online reviews. With ever widening choice for buying online, and customers willing to increasingly shop round to get the best deal it is vital that businesses stay on top of their online reputation.
September 18, 2012 – Online advertising in Australia exceeded $3billion for the first time this year . With the social media revolution and the rise of Pay Per Click (PPC) dominating the minds of many CEOs in Australian businesses, the humble display ad is often discarded as irrelevant. But should this really be the case? Leading online marketing services company, ReachLocal explains why small businesses in Australia shouldn’t be so quick to dismiss display advertising.
Like many small to medium sized businesses (SMB’s) St George Motor Boat Club in NSW is time poor and without the staff or resources to manage its online marketing and social media as well as run day-to-day business.
Businesses are becoming more exposed in real time than ever before with online platforms such as Twitter, Facebook, FlickR and blogs.
2 May, 2012 – The smartest, most successful online marketers and businesses invest as much time and money into improving conversion rates as they do in building traffic. Steven Prestidge, General Manager of ReachLocal Australia, said, “Website conversion rate is the first internet success metric that your business should strive to improve. Too many Australian [...]
James Nash, director of branding and multimedia agency, Evolve Creative based in Surry Hills, NSW, recommends small and medium sized enterprises (SME’s) should consider partnering with online marketing company ReachLocal, the leader in providing companies with a results-driven and tailored marketing solution that assists businesses in engaging with local customers.