When Burger King and Jeep had their Twitter accounts hacked recently, it was big news. Brands everywhere panicked, wondering if their social accounts would be targeted next. Then MTV joined the party, prank-hacking themselves – and no one was impressed.
The media environment at the moment is more competitive than ever. There are fewer publications, less space and journalists are generally expected to cover more areas. When opportunities present themselves businesses need to be prepared to respond.
Interacting with social media networks is often perceived by older company executives as a young people’s pursuit. Many leadership teams I speak to have delegated the management of their social media presence to digital natives. However, because many senior executives don’t necessarily understand the intricacies of social media they hand it over to someone who looks like they know what they’re doing.
When you’re managing change or difficulties in a business, it is vital that your team feel supported and heard. Internal communications plays a huge role in this process and it is vital to get it right.
Everybody loves to get awards. Being named vendor of the year by a magazine or having a leading analyst house name you the most innovative brand in your marketplace (for example) is an extremely positive experience.
Recognition is an Australian-owned media relations and marketing communication consultancy with more than 24 years experience, specialising in the IT and business-to-business markets.
Our core competency is developing and executing PR and marketing programs that deliver positive, measurable and important results for our clients.
Our approach is pragmatic and collaborative.