The Recognition PR Newsroom

A social media hack – a company nightmare

By Liz Marchant, director, Recognition PR

When Burger King and Jeep had their Twitter accounts hacked recently, it was big news. Brands everywhere panicked, wondering if their social accounts would be targeted next. Then MTV joined the party, prank-hacking themselves – and no one was impressed.

Back to basics – meeting etiquette

I spend more hours at work in meetings than out. Many people do – it is a fact of corporate life.

I am really going back to basics with this post, but poor meeting behaviour is one of my pet peeves. With so much time being spent in meetings today no-one can afford to waste time.

So what can make or break a meeting?

You snooze you lose

The media environment at the moment is more competitive than ever. There are fewer publications, less space and journalists are generally expected to cover more areas. When opportunities present themselves businesses need to be prepared to respond.

Pictures speak a thousand words

People continually change their habits – including the way they access information.

While written communication plays a key role in PR and general business activities, visual communication is increasingly in use.

Do you have a plan or just another forgotten resolution?

It’s almost March. The first two months of 2013 have come and gone. How many resolutions have already been forgotten? Let’s make our goals a reality this year.

Social media: don’t put the junior in charge

Interacting with social media networks is often perceived by older company executives as a young people’s pursuit. Many leadership teams I speak to have delegated the management of their social media presence to digital natives. However, because many senior executives don’t necessarily understand the intricacies of social media they hand it over to someone who looks like they know what they’re doing.

Why media deadlines are serious

One of the common causes of conflict between journalists and companies that attempt to engage them is the definition of the word ‘deadline’.

Online video

Recognition PR now offering social video production services.

Managing change and communicating appropriately – the importance of internal communications in supporting reality – not ignoring it

When you’re managing change or difficulties in a business, it is vital that your team feel supported and heard. Internal communications plays a huge role in this process and it is vital to get it right.

Industry Awards, great for your brand but are they news?

Everybody loves to get awards. Being named vendor of the year by a magazine or having a leading analyst house name you the most innovative brand in your marketplace (for example) is an extremely positive experience.