Recognition PR’s heritage is media relations and that’s the starting point for many companies that contact us.
However, most clients soon begin to access our full range of communication services drawing on our knowledge of their brand, products and services, target audiences, employee engagement challenges, channel strategy and company roadmaps.
The media landscape is increasingly fractured. It comprises bloggers, social media publishers, special interest websites and forums and traditional publishers. Successful engagement with the media is a result of taking a customised approach, not blasting content out to pre-set media lists. Recognition PR is a respected media and IT analyst relations firm, helping clients connect proactively and consistently with journalists.
If the media is an important channel for managing your company’s reputation then Recognition PR can help.
Effective spokespeople are critical when working with the media. They can be the difference between generating a positive and influential story in a sought after media outlet or, in the worse case, inadvertently generating a critical and negative story.
Recognition PR’s media training program has been honed over 30 years and has helped hundreds of executives and specialist spokespeople build positive personal and company reputations. Our training helps spokespeople understand what journalists are looking for in a story, how to deliver key messages journalists will want to report on and gives spokespeople the skills and confidence to handle direct media contact.
Employees, strategic suppliers and contracted customers are critical to the success of every B2B firm. Communicating success, change or finding new ways to drive productivity effectively is paramount for businesses looking for sustainable competitive advantage.
Recognition PR offers a range of internal communication and employee engagement solutions for companies who want to engage critical stakeholders. This includes building integrated communication and engagement programs that encompass everything from producing physical and virtual town hall briefings by senior executives, letter drops to employees, setting up and curating mobile employee apps, running feedback forums, writing and designing newsletters and generating email bulletins through to providing internal communication services to accompany major IT rollouts or updates.
Content marketing is a critical component of driving engagement with prospects and customers. Demonstrating expertise, driving discussion and challenging a prospect’s thinking is critical when selling high value, complex products and services.
Recognition PR’s content marketing services are delivered by a team of full-time, in-house B2B copywriters, designers and web developers who specialise in researching and producing content, sites, communities and html emails that build relevancy and context with target audiences.
Professional graphical design reinforces your brand and helps you connect effectively with staff, suppliers, customers, prospects and influencers.
Recognition’s in-house design hub produces everything from websites, emails, microsites and landing pages, to sales and marketing collateral, infographics, annual reports, research reports, posters, charts, booth designs, pull-up banners and online and print advertising.
It’s critical to engage with audiences online to build pipeline, manage customer satisfaction, inform the development of new products and services, engage future employees, build corporate reputation and give investors and influencers confidence in your business.
Recognition PR's digital team can help you understand the digital landscape, delivering the strategy, tools, processes and content you need to engage online. Recognition can help you develop and optimise your website content, create and execute online campaigns, curate social communities, risk assess the digital exposure of employees and leaders, and provide counsel and tactical support if your online activities take on an unexpected life of their own (positive or negative).
Successfully advertising the products and services of professional services and IT firms to business buyers doesn’t come from clever one liners, hackneyed images or self-aggrandising statements. It comes from intelligent copy and complementary artwork that demonstrates your firm understands the problems facing buyers and showcases your firm’s expertise in solving them.
Recognition PR’s copywriters and designers are adept at creating online and print advertisements that make sense to a buyer and compel them to investigate further.
Recognition’s in depth knowledge of audiences and the media they consume means we also offer compelling media planning and buying services for companies looking to make every advertisement placement count – online or offline.
Every firm encounters stormy waters at some point. From financial difficulties, unhappy major customers and legal action from suppliers to rogue executives, product recalls and disgruntled or concerned employees, it can be a communication minefield.
While damage to reputation is sometimes unavoidable, there are always options for minimising it. Finding the best option requires partnering with a team experienced in managing issues.
Recognition PR is the trusted issues-management partner for firms working in many B2B professional services and IT environments. If you have an issue forming, no matter how complex, the advice of our senior practitioners may be a critical part of your short-term and long-term response.
“As an organisation with limited internal marketing resources, Wavelink relies on a range of outsourced marketing services. None is more important than our PR activity and our relationship with Recognition PR.”
– Jonathan Ordman, Director, Wavelink