Local B2B IT channel marketing agency, Outsource, has appointed former Australian and New Zealand IBM Software Marketing Manager, Kit Craig, to the role of Channel Consulting Director.
This appointment expands Outsource’s marketing and lead generation solutions to include consulting and training for vendors and partners.
Adam Benson, director of Outsource said, “Kit is a strategic hire who will help us build out and deliver our vendor and reseller-facing consulting and training practice.
“For vendors we offer consulting and training programs including building routes-to-market; reseller engagement and new vendor establishment; rewards and recognition program builds and partner relationship management implementations. For resellers we offer a number of consulting and training programs, particularly around business transformation, services creation, innovation and marketing planning,” he said.
“Kit’s hire formalises a practice area we’ve been working in for some time in but are now investing in for growth,” Benson said.
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