Channel marketing firm, Outsource, appoints Kit Craig to lead channel consulting and training practice

Outsource Logo Local B2B IT channel marketing agency, Outsource, has appointed former Australian and New Zealand IBM Software Marketing Manager, Kit Craig, to the role of Channel Consulting Director.

This appointment expands Outsource’s marketing and lead generation solutions to include consulting and training for vendors and partners.

Adam Benson, director of Outsource said, “Kit is a strategic hire who will help us build out and deliver our vendor and reseller-facing consulting and training practice.

“For vendors we offer consulting and training programs including building routes-to-market; reseller engagement and new vendor establishment; rewards and recognition program builds and partner relationship management implementations. For resellers we offer a number of consulting and training programs, particularly around business transformation, services creation, innovation and marketing planning,” he said.

“Kit’s hire formalises a practice area we’ve been working in for some time in but are now investing in for growth,” Benson said.
Read more ❯

Realising the benefits of professional social networking

Realising the benefits of professional social networkingThere are so many benefits of social networking.  Personally, I love keeping in touch with friends, family and colleagues.  I have recognised that for me it’s a great way to maintain contact with people.  Social networking is also a great way to maintain contact with my professional network to help maintain and build my business reputation by keeping reminders in the market about my areas of expertise.

More than a year ago I began running orientation to social media sessions for B2B companies as I found (and still find) that many businesses don’t understand the benefits of social media or how to use them.

More recently I’ve been engaged by a number of clients to run LinkedIn specific training sessions.  Many businesses now realise that significant benefits can be realised by better harnessing the professional contacts and networks that already exist within the business.

Some of the very simple suggestions I recommend to people when it comes to professional social networking are:
Read more ❯