Fronde establishes innovative partnership with Carlton Football Club as a platform for further growth in Australia

Fronde LogoFronde has announced that it has entered into a strategic partnership with Carlton Football Club, one of the original Australian rules football clubs based in Victoria, Australia. The partnership sees Carlton taking a shareholding in Fronde, and aligns with the growth objectives of both organisations in the Australasian market.

The unique partnership will deliver mutual benefits. For Fronde, access to Carlton’s 40,000 members and their extensive and influential network through business events and individual introductions will enable the company to accelerate its growth plans in Australia. For Carlton Football Club, the benefit will be the return on investment as well as digital technology that will extend the club’s relationship with a growing fan base.

Tonight’s game sees the start of Fronde’s association with the club as a platinum sponsor, providing a great profile and brand boost as the company expands its Australian presence.

Jon Mayson, Chairman, Fronde, said, “Carlton Football Club is a dynamic brand that brings exciting opportunities to Fronde. The Club’s network of supporters includes many business leaders and influencers that will likely be interested to learn how Fronde’s unique IP and capabilities in cloud, software, IT managed services, and digital solutions, could help to transform their business”.
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