November 28, 2013 – There is a significant shift happening in business-to-business (B2B) sales that will have a major impact on business and the wider economy according to RSM Bird Cameron.
Andrew Graham, national head of business solutions, RSM Bird Cameron, said, “Evolving consumer buying behaviours and preferences are changing the face of how business approaches its selling function. Gone are the days of business owners simply waiting to take orders from customers as decreased consumer demand leaves a gaping void.
“As a result, business owners are less optimistic about their medium-term prospects and the success of their business. This is demonstrated by the findings of thinkBIG 2013, which showed Australia’s difficult economic conditions are continuing to take a toll with business owners in general feeling their business is less successful than in 2012.”
“The most successful businesses will be those that address the rapidly-changing sales environment by recognising growth opportunities, ensuring due diligence and financing is appropriate and engaging their workforce to drive productivity.”
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