Qualtrics Adds Microsoft Executive as COO to Continue Exponential Growth and Global Expansion Ahead of IPO

Qualtrics LogoQualtrics, provider of the world’s leading insight platform, announced the appointment of veteran Microsoft executive Zig Serafin as the company’s chief operating officer. Serafin will relocate from Washington to Utah, to lead operations during a time of rapid growth and international expansion for Qualtrics.

“We are excited to bring an industry luminary of Zig’s caliber on board as we continue growing aggressively,” said Ryan Smith, co-founder and CEO of Qualtrics. “Qualtrics is scaling at an incredible rate and there’s no better person to help us add a new level of operational efficiency than Zig. He brings a wealth of experience developing products, scaling complex organizations, and building amazing teams.”

“This has been a very long and selective search and Ryan and I feel we’ve found the perfect partner in Zig,” said Jared Smith, co-founder and acting COO of Qualtrics. “Qualtrics is passing 1,200 employees, expanding product lines, and has started IPO planning. Zig is a phenomenal operator and will bring considerable experience leading cross-functional teams on a global scale. We couldn’t be happier about having him join our team.” Read more ❯