10 tips for writing media releases that work
A good media release should deliver newsworthy, accurate and relevant information to a journalist's readers. Get your release right and your chances of being published drastically improve. Get it wrong and your story may never see the light of day. Worse, any future releases may automatically be deleted without any consideration at all. The good news is it's not hard to write releases that work if you know the basic rules.
That's where these tips come in.
We've captured the 10 tips we think are most important - all based on our own experience over the past 24 years as one of Australia's leading B2B media relations agencies.
Click here to request your free copy.
Performing better in media interviews
- Do your spokespeople know what it takes to be great media talent?
- Would you like to make more out of your media opportunities?
If you'd like to help your spokespeople improve their media skills then our four-part guide, Performing better in media interviews,produced by Recognition PR, is for you.
In it we draw on our many years of media relations and media training experience to cover topics from how to prepare for an interview and key messages through to interview types and interview techniques. We hope you find it a useful resource.
Click here to request this white paper.
Building an effective media product review program
Securing media interest in your products is not has difficult as you think.
This informative 21-page guide steps you through the process from A-Z.
The detailed tips contained here are based on our first-hand experience of helping companies including Apple, AMD, Britannica, CA, HoMedics, HP, IBM Software, Palm, Sentinel Geo Systems and many others achieve product reviews in the Australian media.
In this paper you will learn:
- what a product review is (and isn't)
- types of product reviews available in Australia
- where product reviews are done (local versus international)
- common reasons why companies miss out on product reviews
- secrets to improving your chances of receiving a positive review
- understanding the product reviewers world
- how products are reviewed
- lead times and editorial control processes
- managing the product review process from start to finish
- what to do when you get a bad review.
Click here to request your free copy.
Free 12-page guide to leveraging customers as marketing assets
Everyone knows the power of endorsement from existing customers when it comes to helping the sales process.
A delighted customer telling the world (or just one of your prospects) how you solved their problems is a thousand times more powerful than any paid-for advertisement or product brochure.
The obvious way to capture this endorsement is through a case study. However these can be difficult to procure and sometimes your message can be lost by the time it’s approved.
The challenge is how to capture a client endorsement in a way other than a case study. As you’ll see, there are a lot of alternatives. Not all of them will be practical for your business – but some of them are sure to be.
This short whitepaper will help you turn the customers you have today into marketing assets that will help you grow and develop your business.
Click here to request your free copy.
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