What you need to include in your brand guidelines and why

Many of us are mortified when we see pictures of our teenage selves. Weird clothes, strange haircuts, outrageous looks; it’s all part of the process of figuring out who we are.

Your business doesn’t have the luxury of going through an awkward phase as it tries to figure out who it’s going to be. You can make small changes as you evolve to meet market needs but, generally, it’s important to understand who your company is and who your customers are, as well as who your customers expect you to be. Continue reading “What you need to include in your brand guidelines and why”

Five reasons why your website needs fresh content

Your website is the world’s window into your business. Having a great website can help increase awareness about your offering, encourage your target audience to buy your products or services, and entice potential partners or even acquirers to come on board.

Having a great website depends almost entirely on the content you publish. In fact, according to the SEO Tribunal, 72 per cent of businesses who publish regular content on their website have reported an increase in overall engagement. In addition, almost three quarters of marketers say that quality content has increased their number of leads.
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Building your brand: why PR success isn’t based on one-hit wonders

Hearing a song like Mickey, Ice Ice Baby, or the Macarena may bring on waves of happy nostalgia at a party, but it doesn’t make you run out and buy that artist’s album. Instead, you’re more likely to wonder why they never managed to have another hit and where they ended up.

If you’re building a brand, the last thing you want is to be a one-hit wonder. Investing in a PR stunt or limited-time campaign can deliver outstanding short-term results only for your brand to sink back into obscurity once the fuss dies down, which can leave you wondering why you bothered investing in the first place.
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Seven ways to increase your chances of achieving media coverage

Media interviews can help gain positive coverage for you and your company. Journalists hold the key and, if your company’s story gets published, it could lead to more enquiries and sales.

Given the importance of media coverage, it’s essential that, in a media interview, you convey your business as something worth writing about. A journalist is looking to transform the information you give them into a story, so it needs to be clear and compelling. Continue reading “Seven ways to increase your chances of achieving media coverage”

Latest benchmark results explain what’s going on in Australian PR consultancies right now

Every year, since 2001, the Public Relations Institute of Australia has run a business benchmark survey aimed at helping its PR consultancy members run growing , professional and profitable businesses.

Like many industry benchmark studies, it compares individual firm performance on a range of metrics against aggregated sector results. Continue reading “Latest benchmark results explain what’s going on in Australian PR consultancies right now”

Nine tips for writing news releases that work

Journalists are inundated with information every day, including more news releases than they have time to read.

Given the competition for journalists’ attention, you need to make sure your news release cuts through the noise.

With more than 30 years’ experience, we’ve pitched our fair share of news releases. Here are nine effective tips we’ve learned to help your news release stand out for all the right reasons:
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