If you’re new to marketing automation or need help building out a marketing strategy that will leverage your marketing automation platform then Recognition can help. We help companies clarify buyer personas, articulate their unique selling proposition, map buyer journeys and create plans that drive new business opportunities.
Content marketing plans
Recognition builds content marketing plans that fit your budget, reflect your ability to execute, leverage the marketing automation, CRM and sales force automation tools you have invested in and are aligned to the B2B buyers you want to engage.
Platform selection and support
Recognition can work with you to assess and select the tools that will ensure you choose a marketing automation platform that will map to your total business requirements.
Data business rule development and data management
Reliable, addressable data underpins all content marketing and marketing automation programs. Recognition can build your database and improve or implement validation and management rules to ensure your marketing data is an appreciating asset – not in a constant state of decline. We can also clean and manage your data on a project or subscription-basis.
Campaign design and implementation
Recognition can design campaigns that map to your marketing and sales process and leverage the power of your marketing automation software. Recognition supports most platforms and is constantly updating the list of technologies its team supports.
Campaign execution and management
Recognition offers a full suite of design, coding, content writing, event management and teleservices needed to fuel your marketing automation platform. We can also run your campaigns on a daily basis, providing native and custom-reports on campaign success and progress.