Fractional CMO
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Flexible, expert-led marketing, run by Australian B2B specialists
If you’re looking to consistently execute marketing campaigns without the overhead of a full-time marketing manager, Recognition’s Marketing-as-a-Managed-Service (MaaMS) offers a smart, scalable alternative.
MaaMS is designed to give you the benefits of an in-house Fractional Chief Marketing Officer (CMO) without hiring internally. Whether you’re augmenting existing resources or outsourcing your marketing function, our service gives you continuous momentum, strategic insight, and measurable outcomes.
Learn more about MaaMS
What you get with Recognitions fractional CMO services:
- specialist B2B expertise for marketing technical, high-value products and services
- scalable delivery that flexes with your business requirements
- cost-efficient engagement through fixed-hour or retainer-based pricing
- full-service agency support including strategy, content, digital, events, and lead generation
- marketing technology and tools to enhance efficiency, visibility, and performance tracking.
You’ll be paired with a dedicated, marketing account manager who works with you to shape and execute an always-on marketing program. Our broader team of specialists handles the day-to-day execution so you stay focused on outcomes, not logistics.
A smarter way to manage marketing
Choosing MaaMS gives you full transparency over your marketing spend, access to Recognition’s broad capabilities, and the agility to adjust focus as your needs evolve.
We bring cross-industry experience and a commitment to ensuring marketing stays active and aligned with your business goals, even when internal resources are stretched or priorities shift.
Is MaaMS right for your business?
Marketing-as-a-Managed-Service is ideal for organisations that:
- require B2B-specific strategy, planning, and execution
- work in complex, high-value industries such as advanced manufacturing, defence and aerospace, technology, or built environment
- want to invest in marketing but aren’t ready for a full-time hire
- need flexible support that can scale up or down based on demand
- want consistent marketing execution, even when internal focus shifts elsewhere
- have struggled to maintain momentum in the past due to lack of time or resources
- value working with a team that understands how to apply the full marketing mix across appropriate channels and tactics.
