IT partner marketing
Get in touch
Outsource your vendor-funded marketing campaign to us and unlock its full value.
Accessing MDF isn’t always straightforward. Vendor programs often require significant amounts of time and effort to access and manage. It’s not uncommon to leave available funds untouched due to program compliance requirements or the level of marketing campaign experience required.
Recognition provides B2B IT marketing support specifically designed to help partners like you take advantage of the funds you’re eligible for.
Our channel partner marketing services
Vendor compliant proposal writing
Joint value proposition creation
Executing vendor funded marketing
Overcoming the challenges of accessing full MDF program benefits
If you:
- know you could sell more if you could improve your marketing and lead generation activities;
- are under pressure in vendor or distributor reviews to commit to larger pipeline or invest in more lead generation and marketing activities;
- rarely apply for your vendor or distributor marketing funds (usually known as MDF or COOP) because you just don’t have the time or experience to put campaign ideas forward and execute them;
then Recognition can help.
How we help your business grow
Recognition offers a unique IT channel marketing support service designed to help you make the most of your available vendor funds. Our experienced team will:
- identify your available vendor funds or eligibility to apply for funds
- create a compliant marketing and lead generation program that meets vendor funding requirements
- collaborate with you to create your MDF application, reducing administrative time and improving your chances of approval
- coordinate with your vendor and distributor marketing contacts to access relevant marketing assets and tools
- execute your approved campaign to a high professional standard, using local resources such as copywriters, designers, and B2B ICT digital marketers
- provide detailed reports that meet vendor or distributor proof-of-execution requirements.
Four things you should know about IT channel marketing funds:
Vendors want you to use the funds you’ve accrued or are eligible for; they want you to build a pipeline for their products.
Some vendors will fund up to 100% of the cost of running pipeline generation campaign.
Most vendors score partners higher in business reviews if they invest in professional lead generation and marketing campaigns.
You will build a more competitive and profitable business if you invest in marketing and lead generation on a sustained basis.
Why work with Recognition
Scalable
Recognition is your scalable, marketing resource that adapts to meet your changing business needs. Recognition will build and run vendor-funded lead generation campaigns for an agreed set number of hours or budget each month.
Custom campaigns
We design and execute custom marketing programs. We are expert in working across all paid, earned, and owned campaigns.
Complete visibility and control
An experienced marketing account manager will design your program with you. Our expert team will then handle the technical execution. This means you have complete visibility and control over your marketing spend but don’t get bogged down in executing plans.
How Recognition can help your marketing
The team at Recognition works alongside vendors, distributors and partners across Australia and New Zealand every day creating and executing a range of IT channel marketing and lead generation activities to the professional standards they demand. Recognition understands why and how end customers buy technology and services and we know how to create unique selling propositions that generate qualified opportunities.
Get started today