New Teradata Integrated Marketing Cloud release unifies advertising and marketing via next-gen data management platform

Teradata LogoTeradata Marketing Applications announced global availability of the newest version of Teradata Integrated Marketing Cloud, a powerful data hub comprising integrated solutions that are already helping more than one-third of the S&P Global 100 drive revenue and improve customer engagement through data-driven integrated marketing.

The new release makes Teradata the first company to bring online advertising and customer marketing data together to drive real-time interactions across all channels, and provide integrated, individualised insights directly to marketing.

To achieve this, Teradata acquired FLXone, a next-generation Data Management Platform (DMP) provider based in the Netherlands, on 30 September, 2015. It powers the Integrated Marketing Cloud, a data hub comprising integrated solutions that help drive revenue and improve customer engagement through data-driven integrated marketing.

Teradata’s latest release empowers marketers to truly individualise their marketing and connect one-to-one with customers by unifying customer-interaction data across paid, earned, and owned channels, at scale. Now, from campaign inception through every customer interaction and response, Teradata provides marketers the most agile and comprehensive integrated data-driven marketing platform available on the market.
As well as providing the data foundation for the Integrated Marketing Cloud, FLXone also brings an extensive partner ecosystem with more than 40 leading advertisers, publishers, agencies, and media trading desks. These partnerships will let customers quickly integrate their data and applications with the Teradata Integrated Marketing Cloud, so they can leverage data in real-time, across all channels, to provide a consistent customer-engagement experience.

Unlike any other offering, Teradata’s platform unifies interactions across outbound, real-time, and audience marketing, and unifies data across anonymous and known customers; all on a single modular platform. Teradata’s solution will also connect to proprietary data stored in an Integrated Data Warehouse (IDW), directly integrate to email and mobile response data through Teradata Digital Marketing Center (DMC), and offer native integration with other Teradata solutions.

Bob Fair, Teradata Co-President and global head of the Teradata Marketing Applications division, said, “We help make marketers more agile through analytics-driven insights and strategic execution that let them build one-to-one connections with customers, and drive revenue. That’s what marketers want. That’s what they need. That’s what we do. We are THE strategic partner for data-driven marketers today.”

To view the full press release for more information on the recent product enhancements across all major product components of the Teradata Integrated Marketing Cloud, please visit the website: