Channel marketing firm, Outsource, appoints Kit Craig to lead channel consulting and training practice

Outsource Logo Local B2B IT channel marketing agency, Outsource, has appointed former Australian and New Zealand IBM Software Marketing Manager, Kit Craig, to the role of Channel Consulting Director.

This appointment expands Outsource’s marketing and lead generation solutions to include consulting and training for vendors and partners.

Adam Benson, director of Outsource said, “Kit is a strategic hire who will help us build out and deliver our vendor and reseller-facing consulting and training practice.

“For vendors we offer consulting and training programs including building routes-to-market; reseller engagement and new vendor establishment; rewards and recognition program builds and partner relationship management implementations. For resellers we offer a number of consulting and training programs, particularly around business transformation, services creation, innovation and marketing planning,” he said.

“Kit’s hire formalises a practice area we’ve been working in for some time in but are now investing in for growth,” Benson said.

Kit Craig said, “There is an opportunity in the market for a firm that delivers end-to-end IT channel marketing and lead generation services for vendors and partners, from strategy consulting and strategy development through to all facets of execution.

“Of all the flavours of B2B IT channel and field marketing companies I’ve seen, Outsource offers an incredibly focused and extremely relevant set of services that address the challenges I know most sales and marketing teams face. I’m really pleased to have the opportunity to help build out the consulting and training part of the Outsource business,” Craig said.

Craig’s hire follows the appointment of Eliza Kwan this month to the position of campaign manager at Outsource. Kwan was formerly a client success manager at Verticurl, a marketing automation consultancy owned by WPP. Prior to that Kwan was an account director at B2B social selling consultancy, Skotidas.

Sarah Danks has also been appointed this month to the role of Account Manager at Outsource. Dank’s previous role was as Marketing Coordinator at Professional Advantage. Prior to that she was Marketing Manager for Intelledox.

– Ends –

About Outsource™
Outsource is a Sydney-based privately-owned business-to-business (B2B) marketing agency that delivers consulting, training, marketing and lead generation solutions to vendors, distributors and resellers across Australia and New Zealand.

Its flagship programs include Partner Advance™, a partner-activation-as-a-service program for vendors; Power2Sell™, a hosted points-based partner rewards program; Partner Manager, a hosted partner relationship management solution and Nurture2Sell™, a lead-nurture-as-a- service program. It also offers in-house design, web development, copywriting, telemarketing and events management services to vendors, distributors and their reseller partners.
It is part of a privately owned group of PR and marketing firms including Recognition PR and Write Away Communication + Events.
For more information, visit: