Qualtrics, the leader in experience management (XM), announced that OFX, a global business helping clients simplify the process of international monetary transfers, has selected the Qualtrics Experience Management Platform™ to accelerate their client experience transformation.
With plans to strengthen its global presence, OFX sought to leverage their critical point of differentiation, a seamless digital experience backed by knowledgeable, local client service teams.
Sarah Bernhardi, Commercial Director, OFX, said, “OFX chose Qualtrics because the platform allows us to monitor the client experience at multiple touchpoints across multiple channels. Feedback is real-time, meaning opportunities can be identified quickly, and OFX can easily prioritise the areas that need to change. Consequently, we’re seeing incremental changes every week that positively affect the customer experience as well as the employee experience.
“Using the Qualtrics XM Platform, OFX now has a very responsive closed-loop feedback system in place. Within two hours of feedback being received, someone from the client services team will contact the client to offer assistance. Having client services teams around the world means we can do this without delay.”
As a result of implementing the Qualtrics Experience Management Platform for real-time feedback, OFX’s approach to improving the client experience is much more responsive. This is made possible by the way OFX has deployed Qualtrics across the organisation, giving teams across the business access to real-time dashboards and reports, allowing teams within the organisation to dive deep into the insights that matter for their piece of the business.
Sarah Bernhardi said, “The goal with Qualtrics was to make information available to the people that need it without delay. From day one, we were adamant that we wouldn’t waste time converting the data into presentations. Instead, we provided the Qualtrics dashboard to as many people in the organisation that needed it, offering full transparency. This is a more powerful approach that demonstrates the priority we’ve placed on keeping the customer central to everything we do. Without Qualtrics we would not have been able to implement the client experience transformation at the speed at which we have done.”
Bill McMurray, Managing Director, Asia Pacific and Japan, Qualtrics, said, “Customer experience is rapidly becoming a key driver for business success. Companies that focus on customer experience effectively, addressing customer concerns and demonstrating genuine care for the customer, are seeing exceptional results. OFX identified the importance of the customer experience early. The secret to success of such programs is not just gathering feedback but deriving insights from that feedback and acting immediately to improve the customer experience. This is where companies can create a significant competitive advantage.”
Qualtrics is the technology platform that organisations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organisations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 9,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit www.qualtrics.com.
OFX is an international money transfer specialist helping individuals and businesses move money around the world in an easier way, with competitive exchange rates. With OFX’s bank to bank transfers, customers can enjoy a streamlined digital experience, expert personal service and great rates allowing them to transfer when, where and how they want.
OFX. Where the world’s moving.
For more information, visit www.ofx.com.