Y Soft appoints Andy Lau as regional sales manager, Singapore

Y Soft® Corporation, a leading enterprise office solution provider today announced the appointment of Andy Lau as regional sales manager, Singapore with a focus on Singapore, Hong Kong, and Taiwan.

Andy’s role includes supporting Y Soft’s partners in pre-sale, sale, and post-sale engagements while collaborating with internal teams; providing sales training for partner teams on Y Soft’s integrated workflow solutions platform and hardware solutions; assisting with trade shows and events; and managing Y Soft’s Global Operational Excellence (GOE) project delivery process with partners and their clients.

Andy has more than 12 years’ experience in the market. He was previously part of the technical team for Toshiba Malaysia, where he was responsible for the installation and configuration of YSoft SafeQ for its customers, customer training, and managing managed print service project deployments. Prior to that he was part of the corporate presales and solutions team for Toshiba.

Andy Lau said, “There is a vast opportunity for organisations in this region to leverage flexibility and simplicity in processes in their daily work. Workflow solutions are definitely the way forward for organisations that can find the right partner to support them with minimal maintenance requirements and the technical knowledge to make the most of the technology.

“I have been studying, strategising, and deploying Y Soft’s print management and advanced document capture solution, YSoft SafeQ, since its introduction into the Malaysian market. I believe it has limitless growth potential. The long-term return on investment with Y Soft is a benefit for many customers and prospects, and I look forward to helping our partners demonstrate that in the region.”

Adam O’Neill, managing director – Australia and New Zealand and sales manager – APAC, said, “We are excited to welcome Andy to our team at Y Soft Singapore. With a combined technical, project delivery and pre-sales background, Andy brings enormous value to our partners and their customers through his experience with the Y Soft range of products and consultative, customer-first approach.”

About Y Soft     

Y Soft provides intelligent enterprise office solutions that help build smart business. Our YSoft SafeQ workflow solutions platform is used by corporations and SMB organizations to manage, optimize and secure their print and digital processes and workflows. Our 3D print solutions are focused in the Education sector where they provide unique workflow and cost recovery benefits.

Founded in 2000, the company is headquartered in Brno, Czech Republic, with offices in North and Latin America, Europe, Middle East/Africa (EMEA) and the Asia Pacific region (APAC). For more information, please visit