Strategic investments to help Micro Focus partners build robust capabilities and relations with their install base to address urgent business needs during the pandemic
Micro Focus (LSE: MCRO; NYSE: MFGP) has announced increased focus on its dedicated channel program, reinforcing and extending Micro Focus‘s commitment to its distributor and reseller base in Asia Pacific and Japan against the pandemic backdrop. Members of Micro Focus Partner Program can expect a focused, enriched layer of support and enablement across key pillars including portfolio enhancements, training and certifications, and upselling and cross-selling opportunities.
Driving growth for the channel community even during the crisis period, Micro Focus made swift and strategic investments at the start of this year to smoothen the transition for partners and equip them with essential resources to support their customers’ business continuity plans. Micro Focus rolled out a series of packaged digital offerings that leverage the breadth and depth of its technology portfolio, letting partners confidently add value across key technology pillars — hybrid IT, security, DevOps and predictive analytics.
The focus on building partners’ digital capabilities and resilience underscores key Micro Focus initiatives to introduce flexibility and process adjustments to the channel program. This year, the company saw a tenfold year-on-year increase in the virtual instructor-led training attendees and 15 per cent increase of certifications acquired. Partner and resellers now also benefit from funding support and guidance on go-to-market strategies, which serve as key drivers of new growth opportunities in 2020 and beyond.
Stephen McNulty, president, Asia Pacific and Japan, Micro Focus, said, “Micro Focus’ commitment to our partners and customers was put to the test this year due to major disruptions to the global economy and unforeseen changes to the way businesses are conducted. The situation required practical and decisive actions from us, and we are very heartened to see our approach making a positive impact on the way our partner community has adapted to and thrived in today’s business climate. Through the strengthened relationship we have with our network of resellers and distributors in Asia Pacific and Japan, we want to instil in them a renewed sense of confidence to approach their customers with strong capabilities and a deep understanding of modern IT needs that meet urgent business requirements.”
Micro Focus’ continued investment in delivering more value and growth opportunities to its dedicated partner base has been met with positive partner response in Asia Pacific and Japan. The company has seen over 50 per cent of year-on-year growth in the number of partners submitting deal registrations, which reflects an increase in net new businesses, as well as enhanced partner capabilities to better serve their customers across the region.
Micro Focus has announced nine winners at this year’s Micro Focus Partner Awards, held virtually on 24 November 2020. Among the winners, the following representatives from Asia Pacific and Japan have been honoured for their dedication to powering innovative solutions for the region’s digital future:
- Insync Solutions Pty Ltd – APJ Partner of the Year 2020, Emerging Market
- Adamant Information Technology – APJ Partner of the Year 2020, Predictive Analytics
- Larsen And Toubro Limited Smart World & Communication – APJ Partner of the Year 2020, Smart City Innovation
J R Wong, VP, channels, Micro Focus, said, “The way 2020 played out has been entirely unexpected, but Micro Focus has been very fortunate to be working with a strong and dedicated partner network that share its vision of uncovering new possibilities to fuel an accelerated digital economy ahead. The partnerships Micro Focus has formed across the APJ region play an invaluable role in helping it achieve a deeper understanding of new business needs and speed up the solution delivery pipeline to our install base, and through that, fulfilling its goal to drive new ways of work in the next phase of the growth.”
Find out more about Micro Focus Partner Programs here.
Watch winner videos from Miro Focus 2020 Partner Awards here.
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About Micro Focus
Micro Focus delivers enterprise software to empower our 40,000 customers worldwide to digitally transform. With a broad portfolio, underpinned by a robust analytics ecosystem, the company enables customers to address the four core pillars of digital transformation: Enterprise DevOps, Hybrid IT Management, Predictive Analytics and Security, Risk & Governance. By design, these tools bridge the gap between existing and emerging technologies so customers can run and transform at the same time.