Pure as-a-Service sees strong customer adoption across geographies, industry segments, and use cases

Pure Storage® (NYSE: PSTG), the IT pioneer that delivers storage as-a-service in a multi-cloud world, has announced continued growth of its Pure as-a-Service subscription offerings.  

Throughout the last year, Pure Storage saw increased customer adoption in every key market globally. In Q4 alone, new Pure as-a-Service customers included major clouds, financial institutions, hospitals, telecommunications companies, and more, including a customer with a Pure as-a-Service commitment of more than US$10M. Pure Storage’s annual subscription services revenue, which includes Pure as-a-Service and Evergreen and makes up more than 30 per cent of total revenues, exceeded US$500M in FY21, representing 33 per cent year-over-year growth. 

Pure Storage has continued to advance its subscription services platform, reducing complexity by eliminating additional licences and support costs, and delivering new levels of transparency not seen before in the storage industry. Pure Storage’s Service Catalog, introduced in Q4, mirrors a public cloud experience, with increased granularity, and lower entry points designed to easily scale. Now, customers can use the new Cost Calculator to estimate their Pure as-a-Service monthly cost, making it even simpler for customers to choose the right storage service level for each workload.   

Prakash Darji, VP and GM, digital technology services group, Pure Storage, said, “Only Pure Storage delivers a true enterprise class utility with flexible storage consumption; a cloud experience on premise; an easy path to move data to the cloud at any time; and aligns spend with actual consumption. As customers continue to face dynamic business demands, Pure as-a-Service delivers the flexibility, simplicity and reliability they need.”  

Robert Green, president, co-founder and CTO, Dizzion, said, “Pure Storage’s vision of storage as code proved its worth during the pandemic, enabling our customers to scale storage capacity to stay in step with rapidly changing demands. With Pure as-a-Service, our customers could pay for the exact capacity they needed while still getting the same performance and availability they’d have in a traditional cloud desktop.”  

Fabrice Joffre, technical director, Hopps, said, “Pure Storage was the only supplier to offer us a flexible, innovative, and scalable offering with Pure as-a-Service, which was the deciding factor. We were won over by its fully OpEx model, consumption-based billing, and short-term contracts.”  

Jo Verstappen, chief executive officer, Open Line, said, “We’ve found that with Pure as-a-Service we get all the benefits of a flexible consumption model without having to compromise on security.”  

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About Pure Storage 

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure Storage delivers a modern data experience that empowers organisations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. One of the fastest-growing enterprise IT companies in history, Pure Storage helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure Storage’s ever-expanding list of customers are among the happiest in the world. For more information, visit

Analyst recognition: Pure Storage has been named a Leader in the 2020 Gartner Magic Quadrant for Primary Storage Arrays

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