Pure Storage helps channel partners supercharge their subscription business

As the only storage vendor to deliver subscriptions 100 per cent through the channel, Pure brings new partner benefits to Pure as-a-Service, Portworx, and Pure1 

Pure Storage® (NYSE: PSTG), the IT pioneer that delivers storage as-a-service in a multi-cloud world, has announced at Pure//Accelerate™ Digital updates to channel incentives and offerings to enable partners to grow their subscription business with Pure Storage. 

To adapt and thrive in today’s environment, customers want complete flexibility, agility, transparency, and simplicity – benefits often best achieved through subscription services. With Pure Storage’s suite of subscription offerings, including Pure as-a-Service, Evergreen program, Pure Cloud Block Store, and Portworx®, partners are able to meet their customers’ evolving needs while generating recurring revenue. 

Andy Martin, vice president, global partner sales, Pure Storage, said, “Two of Pure’s greatest strengths are our industry-leading subscription services and our partner-led approach – both are foundational to our business and the way we serve our customers. We are thrilled to see our partners’ continued momentum with Pure as-a-Service and are excited to deliver new opportunities for partners to make an impact through our unique and differentiated subscription offerings.”  

Pure as-a-Service partner rebate 

Partner momentum in selling Pure as-a-Service is strong, with more than double the number of partners transacting this year versus last year. 

Only Pure Storage delivers a true enterprise class utility with flexible storage consumption, a cloud experience on premise, and aligns spend with actual consumption. Pure Storage has continued to advance its Pure as-a-Service offerings, reducing complexity by eliminating additional licences and support costs and introducing a service catalogue with transparent pricing. 

Now partners can make even more money selling Pure as-a-Service. With a new partner rebate, partners earn 5 per cent of the total contract value on closed eligible Pure as-a-Service wins up to US$100,000 per deal.* 

Portworx transitions to 100 per cent channel model 

As enterprises look towards modern, cloud-native applications to power the next phase of their business, channel partners will be critical advisors, helping customers navigate a Kubernetes and container-based world. 

With Portworx, which Pure Storage acquired in late 2020, Pure Storage delivers the industry’s most complete Kubernetes Data Services Platform for building, automating, protecting, and securing cloud-native applications. Customers are able to accelerate their digital transformation by easily running any cloud-native application, in any cloud, using any Kubernetes platform with built-in high availability, data protection, data security, and hybrid cloud mobility. 

With Portworx sales now 100 per cent channel led – just like the rest of Pure Storage’s products and services – partners are able to expand their subscription offerings to cover Kubernetes-based applications. 

New Pure1 partner portal for managing customer subscriptions  

Pure Storage has extended Pure1 to give partners access to manage subscriptions on behalf of their customers, empowering Pure Storage’s partner ecosystem to bring a fully operational service with full transparency to joint customers. Customers using Pure1’s self-service portal are also able to buy new services or expand their as-a-Service footprint via their channel partner whenever they need. 

To learn more, visit the Pure Partner Program page. 

*Exclusive to Elite partners, the program runs through October 31, 2021 and is available for the first Pure as-a-Service opportunity for both new and existing customers.  

About Pure Storage 

Pure Storage (NYSE: PSTG) gives technologists their time back. Pure delivers a modern data experience that empowers organisations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. One of the fastest-growing enterprise IT companies in history, Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it. And with a certified customer satisfaction score in the top one percent of B2B companies, Pure’s ever-expanding list of customers are among the happiest in the world. For more information, visit

Analyst recognition: Pure Storage has been named a Leader in the 2020 Gartner Magic Quadrant for Primary Storage Arrays

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