SYDNEY, Australia, January 20, 2015 – Teradata Corp. (NYSE:TDC), the big data analytics and marketing applications company, today announced it has acquired Appoxee, a mobile marketing Software-as-a-Service provider. The addition of Appoxee to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to provide industry-leading marketing solutions that help data-driven businesses deliver more individualised information and communications to their customers, based on the type of brand engagement experience those customers want and expect.
The acquisition closed on December 17, 2014. Because they are not material to Teradata, the terms of the acquisition were not disclosed. Appoxee’s solutions will be integrated into the Teradata Integrated Marketing Cloud beginning immediately, and quickly integrated with Teradata Digital Marketing Center.
Appoxee will accelerate Teradata Marketing Applications’ growth in the digital marketing space by providing a full range of mobile capabilities that complement the inherent strengths in the Teradata Integrated Marketing Cloud, particularly in the area of omnichannel marketing and real-time customer interaction. Teradata Digital Marketing Center customers will now be able to use a single solution to manage customer communications across email, landing pages, SMS, social media and mobile push. Teradata will also provide robust multi-channel campaign management and real-time decisioning for mobile as well as mobile marketing analytics. Future integration plans extend to Teradata Customer Interaction Manager and Teradata Real-Time Interaction Manager.