Channel marketing firm, Outsource, appoints Kit Craig to lead channel consulting and training practice

Outsource Logo Local B2B IT channel marketing agency, Outsource, has appointed former Australian and New Zealand IBM Software Marketing Manager, Kit Craig, to the role of Channel Consulting Director.

This appointment expands Outsource’s marketing and lead generation solutions to include consulting and training for vendors and partners.

Adam Benson, director of Outsource said, “Kit is a strategic hire who will help us build out and deliver our vendor and reseller-facing consulting and training practice.

“For vendors we offer consulting and training programs including building routes-to-market; reseller engagement and new vendor establishment; rewards and recognition program builds and partner relationship management implementations. For resellers we offer a number of consulting and training programs, particularly around business transformation, services creation, innovation and marketing planning,” he said.

“Kit’s hire formalises a practice area we’ve been working in for some time in but are now investing in for growth,” Benson said.

Kit Craig said, “There is an opportunity in the market for a firm that delivers end-to-end IT channel marketing and lead generation services for vendors and partners, from strategy consulting and strategy development through to all facets of execution.

“Of all the flavours of B2B IT channel and field marketing companies I’ve seen, Outsource offers an incredibly focused and extremely relevant set of services that address the challenges I know most sales and marketing teams face. I’m really pleased to have the opportunity to help build out the consulting and training part of the Outsource business,” Craig said.

Craig’s hire follows the appointment of Eliza Kwan this month to the position of campaign manager at Outsource. Kwan was formerly a client success manager at Verticurl, a marketing automation consultancy owned by WPP. Prior to that Kwan was an account director at B2B social selling consultancy, Skotidas.

Sarah Danks has also been appointed this month to the role of Account Manager at Outsource. Dank’s previous role was as Marketing Coordinator at Professional Advantage. Prior to that she was Marketing Manager for Intelledox.

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About Outsource™
Outsource is a Sydney-based privately-owned business-to-business (B2B) marketing agency that delivers consulting, training, marketing and lead generation solutions to vendors, distributors and resellers across Australia and New Zealand.

Its flagship programs include Partner Advance™, a partner-activation-as-a-service program for vendors; Power2Sell™, a hosted points-based partner rewards program; Partner Manager, a hosted partner relationship management solution and Nurture2Sell™, a lead-nurture-as-a- service program. It also offers in-house design, web development, copywriting, telemarketing and events management services to vendors, distributors and their reseller partners.
It is part of a privately owned group of PR and marketing firms including Recognition PR and Write Away Communication + Events.
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Realising the benefits of professional social networking

Realising the benefits of professional social networkingThere are so many benefits of social networking.  Personally, I love keeping in touch with friends, family and colleagues.  I have recognised that for me it’s a great way to maintain contact with people.  Social networking is also a great way to maintain contact with my professional network to help maintain and build my business reputation by keeping reminders in the market about my areas of expertise.

More than a year ago I began running orientation to social media sessions for B2B companies as I found (and still find) that many businesses don’t understand the benefits of social media or how to use them.

More recently I’ve been engaged by a number of clients to run LinkedIn specific training sessions.  Many businesses now realise that significant benefits can be realised by better harnessing the professional contacts and networks that already exist within the business.

Some of the very simple suggestions I recommend to people when it comes to professional social networking are:
– keep your professional social networking professional – I keep friends on Facebook and my LinkedIn contacts professional only
– provide status updates on LinkedIn that add value to those contacts
o for example – business related blogs (like this one)
o news articles
o industry updates.

A couple of things to keep in mind:
– don’t spam your network by updating too frequently (personally I find that once a week is a good consistency – provided you have that much content)
– personal updates are better suited to more social forums, like my personal favourites Facebook and Twitter.

One area many people seem to overlook on LinkedIn is Groups.  While I find that individuals join a group most don’t understand the benefits from active engagement.  While LinkedIn is great to help you maintain contacts it is also ideal to extend this networking to include people you should know, but don’t yet.

There are lots of business benefits for social networking and while some, such as networking with people can be obvious, some of the less obvious benefits are also significant.  The top three I often hear are:
– attracting (and retaining) staff
– creating an environment for lead generation.

If your business isn’t engaging with social networking, and at the very least, if your sales team isn’t actively using LinkedIn on a daily basis then I encourage you to explore the opportunities.