Fronde establishes innovative partnership with Carlton Football Club as a platform for further growth in Australia

Fronde LogoFronde has announced that it has entered into a strategic partnership with Carlton Football Club, one of the original Australian rules football clubs based in Victoria, Australia. The partnership sees Carlton taking a shareholding in Fronde, and aligns with the growth objectives of both organisations in the Australasian market.

The unique partnership will deliver mutual benefits. For Fronde, access to Carlton’s 40,000 members and their extensive and influential network through business events and individual introductions will enable the company to accelerate its growth plans in Australia. For Carlton Football Club, the benefit will be the return on investment as well as digital technology that will extend the club’s relationship with a growing fan base.

Tonight’s game sees the start of Fronde’s association with the club as a platinum sponsor, providing a great profile and brand boost as the company expands its Australian presence.

Jon Mayson, Chairman, Fronde, said, “Carlton Football Club is a dynamic brand that brings exciting opportunities to Fronde. The Club’s network of supporters includes many business leaders and influencers that will likely be interested to learn how Fronde’s unique IP and capabilities in cloud, software, IT managed services, and digital solutions, could help to transform their business”.

Ant Belsham, Chief Executive Officer, Fronde, said, “We’re excited to be partnering with Carlton Football Club. Fronde’s mission is to enable our clients to grow, increase value, and decrease operating costs, by providing amazing experiences for their customers, and maximising their internal efficiency and effectiveness. This partnership gives Carlton the technology and innovation partner it needs to provide a premier customer experience in Australian sport for its members and partners.”

“Fronde has been growing rapidly in Australia for a number of years, and this partnership confirms our commitment to expanding our customer base and expertise in Australia.”

Carlton Football Club’s Chief Executive Officer, Steven Trigg said Carlton was thrilled to have signed Fronde as a platinum partner on the eve of a new season.

“As Fronde’s brand and value grows, so does ours and we’re delighted they have come on board at a time when our club is embarking on an exciting club-wide reset,” Trigg said.

“We have put together a true business partnership that aligns with the extensive networks that make up the Carlton community. Just as our new journey begins on-field this evening, we look forward to working closely with Fronde,” Trigg said.


About Fronde
Headquartered in New Zealand, Fronde has been delivering innovative technology and cloud solutions for 24 years. It has been operating in Australia for more than 10 years. Fronde employs over 200 people, and has offices in Auckland, Wellington, Melbourne, Sydney, Brisbane and Manila. The company has received recent accolades from some of the giants in cloud computing, including being awarded ‘Google Apps APAC Partner of the Year’, and ‘NetSuite APAC Solution Provider of the Year’. Successes in software development, IT managed services, plus other strategic partnerships with Amazon Web Services and have combined to see Fronde feature in the CRN Fast50, which recognises the fastest-growing Australian IT companies. Fronde is currently at number 11 in the list.