Purple Cow Industries provides consistent and secure communications across its operations with Vertel Push to Talk over Cellular

Purple Cow Industries, a leading construction waste management and skip bin provider across the Sydney metropolitan area, has chosen Vertel’s Push to Talk over Cellular (PoC) service to enhance communications across its operations.

As a waste management and skip bin provider, Purple Cow Industries has a fleet of trucks on the go at all times. While using allocation software for assigning jobs, Purple Cow Industries also needed to provide a communications platform for its fleet. The business had been using mobile phones for this, however, for safety and compliance reasons, Purple Cow Industries needed to find an alternative, which offered broader functionality.

Ardian Gorana, head of process, Purple Cow Industries, said, “After looking at what was available on the market, it became apparent that the standard solutions such as two-way radios weren’t suitable for our purposes. As well as safety and compliance, we also needed to ensure that our communications were secure and private. This simply wasn’t the case with two-way radios. In addition, a two-way solution would require licensing, set up and hardware costs, which made it too cost-prohibitive for a relatively new business.”

This led Purple Cow Industries to explore alternatives, including Vertel’s PoC service. Vertel’s PoC is a fully-managed service that enhances all the valuable aspects of two-way radio and integrates them with the many benefits of broadband mobile applications and public mobile networks, such as wider coverage, flexible voice services, GPS tracking and data uses.

Ardian Gorana said, “Vertel’s PoC was an ideal solution for Purple Cow Industries’ needs. In particular, it gave us the control from the base station to flexibly modify and create extra channels as needed, as well as creating new groups. This was important in ensuring that the right people were receiving the relevant communications. For example, we could separate skip bin and yard operators in different groups.

“In addition, the flexibility that Vertel offered in letting us use our existing network provider and SIM cards for the Telo M5 and TE390 devices ensured that our capital outlay was minimal, which was critical for a business not long launched. We now have one platform for communication across the business that is reliable and secure. Everyone in the business is on the same page and instructions are relayed to all operators to ensure consistency.”

Tony Hudson, commercial director, Vertel, said, “Vertel offers a tightly integrated bundle of hardware, multiple carrier networks, a PoC application and professional services to ensure that customers like Purple Cow Industries have a access to a flexible solution that meets their specific requirements.”

As an added benefit, Purple Cow Industries has been able to leverage the GPS functionality of Vertel’s PoC service, letting it track the fleet at all times. This has led to further cost efficiencies as other overlapping solutions have been phased out.

Ardian Gorana said, “In the future we will look at other capabilities of the service including using the location services and photo capturing capability to improve our chain of custody evidence, which will further enhance our compliance.”


About Purple Cow Industries

Purple Cow Industries is a leading construction waste management and skip bin provider across the Sydney metropolitan area. Purple Cow Industries shares a common vision with its clients to ensure all projects are managed in a timely and cost-effective manner. Purple Cow is committed to putting significant efforts towards sustainable techniques and community investment during every project.

About Vertel

Vertel is a wholly-owned, Australian national telecommunications carrier with over 40 years’ experience and have built a reputation as fixed and mobile critical network experts. As pioneers of two-way radio in Australia, Vertel has partnered with global best practice partners to deliver the next-generation two way radio with Vertel’s Push to Talk over Cellular, a powerful tool for enhanced workplace safety and management of field teams across almost any sector.

Spectralink achieves validation on ShoreTel Unified Communications Platform

Wavelink LogoNovember 22, 2013 – Spectralink Corporation, a global leader in wireless solutions, and ShoreTel® (NASDAQ: SHOR), the leading provider of brilliantly simple unified communications systems, has announced that Spectralink products achieved validation for ShoreTel’s Unified Communications Platform.  

As a member of ShoreTel’s Innovation Network, Spectralink’s 84-Series Wi-Fi Wireless Telephones and 7000 DECT Portfolio handsets along with the IP-DECT Server 400 and IP- DECT Server 6500 were tested and validated by ShoreTel for interoperability with ShoreTel’s published interfaces.  

“The validation by ShoreTel gives customers confidence that our products have met the highest standards for interoperability and performance,” said Sten Dyrmose, CEO of Spectralink. “It’s important that Spectralink integrates with market-leading UC manufacturers to ensure that our solutions support industry leading unified communication systems.”  

With this announcement, ShoreTel’s platform is now compatible with Spectralink’s leading Wi- Fi and DECT workplace wireless communication solutions, which enable in-building mobile personnel like nurses, retailers and manufacturers to easily connect with customers, colleagues, and all the applications they need to perform their best. The Spectralink wireless solutions deliver enterprise-grade on-site voice mobility, with HD voice quality, durability, and broad telephony and wireless infrastructure interoperability. Tying into your telephone system, voice mail and directories, the Spectralink solutions also support text alerts and instant messaging. 


About Spectralink
Spectralink, a global leader in wireless solutions, solves the everyday problems of mobile workers through technology, innovation and integration that enable them to do their jobs better. By constantly listening to how customers move through their workdays, Spectralink is able to develop reliable, enterprise-grade voice and data solutions and deliver them through a powerful, durable device. For more information, please visit www.spectralink.com or call 303- 441-7500. 

About ShoreTel
ShoreTel, Inc. (NASDAQ: SHOR) is a provider of business communication solutions whose brilliantly simple unified communications platforms, applications and mobile UC solutions promise a new rhythm of workforce engagement and collaboration. With costly complexity eliminated by design from its award-winning, all-in-one IP phone system, and contact centre solution, and its industry-leading hosted phone system, workers enjoy a freedom and self-reliance that other providers can’t match. Users have full control to engage and collaborate, no matter the time, place or device, for the lowest cost and demand on IT resources in the industry. ShoreTel is headquartered in Sunnyvale, Calif., and has regional offices and partners worldwide. For more information, visit shoretel.com or shoretelsky.com. 

ShoreTel and the ShoreTel logo are trademarks or registered trademarks of ShoreTel, Inc. in the United States and/or other countries. Symitar is a registered trademark of Jack Henry & Associates, Inc.  

About Wavelink
Wavelink specialises in the supply, marketing and support of a range of leading edge Enterprise Mobility and UC Solutions. Wavelink distributes a range of products from Spectralink, Meru Networks, Digium, Polycom, AirTight, Nomadix and Citrix. For more information please contact Wavelink on 1300 147 000.

Team culture – you are what you do, not what you say

As marketing and communications professionals we spend a lot of time worrying about what is said and how it’s being communicated both internally and externally. I have strong feelings about internal communications. One of my strongest opinions is that at the end of the day what we say isn’t enough. What we do speaks volumes our words never will.

I was pondering this as my team participated recently in The Cancer Council’s Biggest Morning Tea and is currently engaged in the Global Corporate Challenge. Great examples of what our culture is – get involved, get active, do good things and be consistent.

As leaders most of what we do needs to be to energise people, to keep the ship steering the right way. It’s never going to be perfect, there are always going to be things to worry about but leadership is about what you do every day, not just what you say from time to time.

There was a blog recently on Harvard Business Review “Culture takes over when the CEO leaves the room” (you can read it here – http://bit.ly/LTwDo7) and that’s incredibly true. Everything you do leads the team to know what the culture is and what the expectations are, everything you say should be a reminder of this – not the crux of it.

Email etiquette

Email etiquetteI can’t believe we’re still talking about this! Email has been common place in business for years, in fact many argue that with the increased use of social media and mobiles email use may now be reducing.

Regardless email is still for many a primary communication tool. Given that here are just some points that shouldn’t be overlooked – even when emailing using a mobile or tablet.

Firstly, always be professional and polite.
This mostly comes up as an issue for internal emails and after multiple replies. A lot of people short cut internal communications however these emails should be treated much the same as external emails to clients and stakeholders. As business leaders your employees and teams judge your emails harsher than any external audience ever will. For team members this is an opportunity for personal professional branding.

How do you want be to seen in your organisation? Communicate in this manner consistently and don’t shortcut, no matter how tempting it may be.

Remember, being concise and direct isn’t an excuse for rudeness. Make sure your tone is being received in the way you intend.

Remember that in email the biggest clues about your tone (body language and vocal expression) are missing.
Be extra careful about the words chosen in emails to ensure you come off as approachable and respectful. You don’t want to sound curt, demanding or flat out rude.

One topic per email avoids confusion.
Email chains can become easily confused when there are multiple topics being discussed in one email chain, or worse when the topic changes mid chain and the subject line isn’t adjusted appropriately. Stick to one point per email as much as possible.

Having said that make sure you answer all questions to reduce the need for multiple replies.

Watch your spelling and always use proper grammar.
Always use spell check, have it set to run automatically. You can write in a conversational tone and contractions are fine.

Lack of punctuation, spelling errors and text speak reduce the readability of your message.

Don’t address the ‘to’ field until you’ve completely finished writing and proofing your email
Make sure that your email is written exactly the way you want it. This will keep you from accidentally sending an email before you’ve completely finished.

When thinking about the ‘to’ field also consider the number of people cc’d. Sometimes it’s critical everyone stays on email chains, other times it’s not – make sure you actively make that decision rather than automatically replying all, all the time.

Avoid high priority
Unfortunately even if the email is important you risk coming off slightly aggressive if you use the high priority function. I highly recommend that if you have an urgent email you call first and if that’s not possible use the subject line descriptively to highlight the importance of the email.

Last but not least, read the email before you send it.
Read your email through the eyes of the recipient helps to make sure your message is effective and to avoid misunderstandings.

I could continue, there are so many things to think about when sending emails but hopefully this has some good reminders.

Is your internal communications strategy working?

Internal communications is important if you want an engaged, informed and empowered team.  There are lots of ways to achieve this but often companies don’t consider the needs of the modern workforce or fully assess the range of communications tools available.

The most common of the traditional internal communications tools is a newsletter distributed either hard copy or via email.  More often than not internal newsletters miss the mark and at worst, give your team another job to do – read the newsletter.  In an age where we are inundated with communication there has to be a better way to communicate business strategy and ensure a workforce, particularly one with remote workers.

One of the things I am passionate about is engaging an eager, enthusiastic, results driven team.  Personally I’ve found my team respond better to a different style of communication and I know lots of other high performing teams are the same.

I’ve found one of the tools that works best for me is quarterly focus areas, or themes.  The idea is that you assess the things that really matter to your business and look for ways to clearly articulate those things on a consistent and meaningful basis.  By focusing on one concept per quarter you have time to get everyone on the same page and understanding what it is you are trying to achieve.

The best starting place is determining your business strategy.  What is it that needs focus, a goal you are working to or a core principle for the business?  Ideally you then ‘jazz’ the concept up with a launch activity.  For us it’s a quarterly meeting and usually the office is ‘themed’ for this event.  For example, last year one of our themes was CSI – or client satisfaction information.  For the launch meeting our office was decked out as a crime scene with police tape etc.  This helps to make the theme memorable while reinforcing the key message.

We also reinforce the quarterly focus and support professional development by holding a book club session (a text relating to the core concept behind the theme) during the quarter.  This way the team is focused on one management text and they get to discuss the ideas in a group environment.  It’s a great opportunity to think about how we can apply what we’re learning and thinking about to our businesses and our clients too.  The outcome is an informed team, bonded and moving in the same direction – on strategy.

There’s so much more to internal communications than the humble newsletter.  I’ll be writing more on this topic!  Please let me know if there are any areas you’d particularly like to hear more about.