Synnex partners with Razer to deliver peripheral gaming products in Australia

Synnex Australia Pty Ltd, an Asia-Pacific IT distribution company, has announced a distribution agreement with Razer, a world leader in connected devices and software for gamers.

As part of the agreement, Synnex will distribute Razer’s gaming products, including keyboards, audio products, mice, controllers, mouse mats, and accessories in Australia.

Jay Ko, product director, Synnex Australia and New Zealand, said, “Gaming is one of the largest segments in the global entertainment industry, forecasted to be worth $22.52bn by 2020.[1] The innovation within the industry shows that strong growth will continue for many years to come.

“Razer is a well-recognised brand for Australian gamers. Synnex looks forward to working with Razer to ensure broader availability of the latest Razer peripherals through a well-planned distribution strategy.”

“Razer is fully committed to the gaming market in Australia and will continue to invest heavily,” says Mike Dilmagani, Razer SVP, sales and marketing. “We are confident that Synnex is the right partner to help ensure that our Australian Razer fans receive the latest technology we have to offer at the best possible value.

“With Synnex, we now have a more streamlined process and a closer relationship with the retailers, which means our fans can also find the newest Razer products they want on retail shelves in a much timelier fashion.”

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 About Synnex

Synnex Australia Pty Ltd is the largest ICT distributor in the Australian market, providing quality branded computer, IT devices, telecom products, servers, components, peripherals, imaging and printing, consumables, networking, storage, software, enterprise solutions, volume licensing, and cloud services. Synnex Australia is a world-class leader in ICT distribution. Through established strategic partnerships with leading ICT manufacturers, Synnex is dedicated to offering customers a wide range of products and solutions backed by comprehensive infrastructure, knowledgeable support, competitive pricing, and superior services. Synnex Australia Pty Ltd is a division of Synnex Technology International Corporation, the largest IT distribution company in the Asia Pacific region and ranked third-largest worldwide. In Australia, Synnex services more than 8,000 resellers, all business types in the IT industry businesses including SME Resellers, System Integrators, Computer Retailers, Original Equipment Manufacturers, Corporate Retailers, National Retailers, and VARs.

For more information on Synnex, please visit www.synnex.com.au.

About Razer:

Razer™ is a world leader in connected devices and software for gamers. Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for six years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide. Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices. Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information, visit http://www.razerzone.com/about-razer.

[1] http://www.pwc.com/gx/en/industries/entertainment-media/outlook/data-insights.html

Wavelink signs distribution agreement with Lightspeed Systems

Wavelink LogoFebruary 24, 2015Wavelink, a value added distributor of enterprise mobility and unified communications solutions, has signed a distribution agreement with Lightspeed Systems for Australia and New Zealand.

Lightspeed Systems is focused on the education market, specifically K-12. Its product suite includes web filtering, mobile device management, a learning management system (LMS) and classroom management to make sure that schools are able to safely and easily use transformative technologies.

Lightspeed Systems is currently the only vendor that offers all of these products, letting schools mix and match to meet their specific needs. The fact that Lightspeed Systems products are also the only products in the industry that can integrate together offer additional benefits for schools.

Ilan Rubin, managing director, Wavelink, said, “The offerings of Lightspeed Systems complement Wavelink’s existing solutions. The agreement means that Wavelink can now offer an even wider range of options to the education sector. More than that, Lightspeed Systems sole focus on K-12 means that the solutions it offers to schools are purpose-built to meet the sector’s needs rather than offering generic products to address specific problems.”

Education is one of the key markets for Wavelink across its portfolio, offering everything from Wi-Fi to unified communications and network access.

Ilan Rubin said, “Wavelink will work closely with the Lightspeed Systems team in Australia. The initial focus is on signing up existing education resellers to provide them with another solution to offer customers. The response from Wavelink’s education partners that have been introduced to Lightspeed Systems offerings has been very positive and we’re very excited with this new addition to our product portfolio.”

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About Lightspeed Systems
Lightspeed Systems’ mission is to transform education by safely and easily connecting people, resources, and technology. We’ve helped thousands of schools around the world protect and engage more than 25 million students. Lightspeed Systems + Your School. Together we do amazing things.

About Wavelink
Wavelink specialises in the supply, marketing and support of a range of leading edge Enterprise Mobility and UC Solutions. Wavelink distributes a range of products from Spectralink, Meru Networks, Digium, Polycom and Purple WiFi. For more information please contact Wavelink on 1300 147 000.

Purple WiFi and Wavelink join forces to offer social WiFi

Wavelink Logo

April 30, 2014 – Purple WiFi has signed a distribution agreement with enterprise mobility and UC Solutions distributor, Wavelink. The agreement will see the addition of Purple WiFi’s cloud-based, social WiFi solution, which includes presence analytics and location based services, to Wavelink’s portfolio of products.

By entering into a distribution relationship with Wavelink, Purple WiFi will be able to seriously expand its reach across Australia and New Zealand, benefiting from the brand recognition and customer base already in place through Wavelink’s wide network of resellers in those countries.

Purple WiFi provides businesses with enterprise guest WiFi that meets legal best practice. The guests log into the secure hotspot system using social media authentication, via networks such as Facebook or Twitter. The venue providing the connection gains valuable demographic and engagement information from users through its Purple Portal, which allows the business to understand who is visiting and using their hotspot, how long they are online, as well as their age, gender and any other relevant information that they offer in their social networking profile. The portal also provides a powerful engagement tool to promote relevant offers, essentially rewarding guests for visiting the venue.

Wavelink specialises in the supply, marketing and support of a range of leading edge Enterprise Mobility and UC Solutions throughout Australia and New Zealand, partnering with specialist vendors who deliver a range of best of breed technologies that are complementary to each other. With over 15 years’ experience as a value added distributor, their focus has been on a number of key industry verticals, including retail, hospitality, healthcare and education.  These sectors mirror those that Purple WiFi is currently targeting, hence the benefit of the two organisations working together.

Gavin Wheeldon, CEO at Purple WiFi, commented on the agreement:  “Wavelink is a well established distributor with a large network of vendors, which enables Purple WiFi to increase its sales reach in key geographic markets.  Our strategy is focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while the business customers get something back in return and Wavelink fits perfectly with our growth model.

Ilan Rubin, Wavelink managing director, adds: “We’re extremely excited by the opportunity that our relationship with Purple WiFi represents to Wavelink. Their solutions not only complement our existing technology offerings, but also creates opportunities to talk to users in some of our traditional industry verticals from a completely different angle. The explosion of wireless smart devices, combined with the expectation of anywhere-access means that social WiFi and high quality analytics are the next big things in capturing user information, understanding their behaviour and delivering tailored marketing to the millions of users of these devices.”

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About Purple WiFi http://purplewifi.net
Purple WiFi provides a fast, secure, Social WiFi solution to businesses wishing to offer free WiFi to visitors.  The business is provided with valuable analytical data to enable more effective marketing.

Purple WiFi is cloud-based and fully integrates with a range of existing WiFi equipment, including AirTight Networks, TrendNet, Cisco, Cisco Meraki, TP-Link and Ruckus Wireless.

The company is now available in more than 50 worldwide.

Purple WiFi is also a member of the Internet Watch Foundation (IWF), highlighting its commitment to content filtering and minimising access to abusive online content.

About Wavelink
Wavelink specialises in the supply, marketing and support of a range of leading edge Enterprise Mobility and UC Solutions. In addition to Purple WiFi, Wavelink distributes a range of products from Spectralink, Meru Networks, Digium and Polycom. For more information please contact Wavelink on 1300 147 000.

Wavelink signs distribution partnership with Citrix

Wavelink LogoMarch 26, 2013Wavelink, a value added distributor of enterprise mobility and unified communications solutions, has signed a partnership with Citrix to distribute the Citrix range of enterprise mobility solutions.

The partnership is a result of Citrix’s acquisition of Zenprise, a leading innovator in mobile device management (MDM), in January 2013, who Wavelink had represented locally.

Wavelink will distribute Citrix’s comprehensive mobility solutions suite, including:
* the XenMobile MDM solution, which delivers role-based management, configuration and security for corporate and employee-owned devices
* the Citrix Mobile Solutions Bundle, which includes XenMobile MDM and CloudGateway. It provides mobile device, app and data freedom for employees.

Citrix chose Wavelink for its strong distribution network and ability to support channel partners to deliver the best technology to their customers. This partnership will help Wavelink’s channel partners engage with their customers about more than just MDM. With the support of Citrix and Wavelink they are now able to offer solutions that secure data on all devices regardless of the type of device or platform.

Ilan Rubin, managing director, Wavelink, said, “The Citrix product offering is the most comprehensive solution on the market today in addressing the needs and requirements of customers who face the onslaught of mobility platforms.

“Unlike any other offering, Citrix provides an end-to-end mobility solution that secures the device, applications and data. This lets staff do their job wherever and whenever they choose.

“This partnership also validates Wavelink’s strategy of identifying technology leaders and delivering solutions with the highest levels of capability to its channel partners.”

Neville James – Channel Director for Citrix said he believed “the mobility opportunity for Citrix was incredibly important. It’s a new focus for us so having an established player such as Wavelink join us in the business is a great result and we are very much looking forward to Wavelink helping us build a substantial and vibrant channel in the mobility space.”

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About Citrix
Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile workstyles—empowering people to work and collaborate from anywhere, accessing apps and data on any of the latest devices, as easily as they would in their own office—simply and securely. Citrix cloud computing solutions help IT and service providers build both private and public clouds—leveraging virtualisation and networking technologies to deliver high-performance, elastic and cost-effective services for mobile workstyles. With market leading solutions for mobility, desktop virtualisation, cloud networking, cloud platforms, collaboration, and data sharing, Citrix helps organisations of all sizes achieve the kind of speed and agility necessary to succeed in an increasingly mobile and dynamic world. Citrix products are in use at more than 260,000 organisations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com.

About Wavelink
Wavelink specialises in the supply, marketing and support of a range of leading edge Enterprise Mobility and UC Solutions. Wavelink distributes a range of products from Spectralink, Meru Networks, Digium, Polycom, AirTight, Nomadix and Zenprise. For more information please contact Wavelink on 1300 147 000.