Recognition turns 30

30 YearsRecognition turned 30 this year. In human years, that’s still relatively young. In business years, turning 30 means we are one of the most experienced PR firms operating in the technology and corporate services sector.

We’ve come a long way

We were founded in 1985, when Marty McFly first went back to the future. Some of the technology and gadgets companies were spruiking in 1985 felt pretty futuristic back then:

  • car phones and pagers were all the rage with corporate types
  • the compact disc player was beginning to take off
  • Nintendo launched its first gaming system
  • Windows 1.0 was released and the IBM PC was only four years old
  • AM radio started broadcasting in Australia.

In 1985, we sent press releases to journalists via snail mail and, if they wanted a picture to go with the story, we sent them a bromide, or they sent out a photographer. We spent a lot of time on the phone with journalists and clients alike: a personal touch that remains core to our ethos even today in an era of instant electronic communication.

The secret to our longevity

We’ve developed strong skills in leveraging new communication tools like social media to be more efficient and effective. We’ve embraced flexibility and a significant proportion of our team works remotely, seamlessly integrated with colleagues in the office. We also believe that talking to colleagues, journalists, and clients, on the phone or face-to-face, is still the best way to build strong relationships and deliver meaningful results.

30 years ago, our focus was primarily on media and analyst relations. Today, that focus has broadened. As a strategic business partner we take the lead on holistic, integrated marketing campaigns. We understand our clients’ business and marketing challenges and help use all of the communications channels at their disposal to solve them, from social media and advertising to editorials and websites.

It may sound like a cliché, but …

Our ongoing success is based on listening. We listen to what our clients need and we listen to what journalists need from us so they can do their jobs well. The only way to remain relevant over the decades is to constantly listen and learn from every possible opportunity.

Because we keep our fingers on the pulse (sorry; another cliché) we know how to innovate in ways that will actually add value for our clients. In the past two years we’ve added an in-house graphic design and web development service, and media buying capabilities.

Recognition PR remains, at its core, a communications agency. We thrive on the challenge of helping our clients manage their reputations and communicate with key audiences, using all the tools and channels that are available.

The first 30 years passed by in the blink of an eye. We can’t wait to see what the next 30 years brings!

UXC Connect appoints Recognition PR as public relations agency

UXC Connect LogoFebruary 20, 2014UXC Connect, the largest Australian-owned ICT infrastructure solutions and services company, has appointed Recognition PR as its public relations consultancy.

UXC Connect leverages 40 years’ experience in the Australian market to provide solution design, delivery and support to over 800 large and medium size customers. Its range of flexible ICT solutions is designed to support customers’ converged infrastructure and exploit innovation across cloud, enterprise mobility & wireless, outsourcing, and unified communications.

Ian Poole, CEO UXC Connect, said, “This new partnership is very well-timed as we have a growing pool of experts who are thought leaders across their solution area and many of the issues that are transforming business today. We look forward to working with Recognition PR to communicate our experience and ideas as well as trends such as mobility and big data that are shaping the Australian market. I know that UXC Connect will benefit from the many years of experience in the Australian ICT market that Recognition PR brings to this partnership including their work with other members of the UXC group including UXC Limited and UXC Eclipse.”

Recognition PR is an Australian-owned IT and corporate specialist public relations firm with more than 27 years’ experience. Its clients include UXC Limited, UXC Eclipse, PageUp People, Pitney Bowes Software, Red Hat and RSM Bird Cameron.

UXC Limited appoints Recognition PR as public relations agency

UXC LogoDecember 10, 2013UXC Limited, the largest Australian-owned end-to-end IT solutions company, has appointed Recognition PR to provide ongoing public relations activities in Australia and New Zealand.

UXC Limited is an S&P/ASX 300 listed Australian IT solutions company.

UXC provides a broad range of IT solutions in consulting, enterprise applications and infrastructure that support customers to plan and design, implement and enhance, and operate and manage their ICT requirements. As such, UXC solutions and services help customers change and transform their businesses.

Cris Nicolli, Managing Director, UXC Limited, said, “UXC Limited is focused on building broader brand awareness for the group and its entire portfolio of solutions in the Australian and New Zealand market. As UXC Limited continues to grow in Australia and beyond, we wanted a partner that could support that expansion with marketing and communications activities.”

Recognition PR is an Australian-owned IT and corporate specialist public relations firm with more than 27 years’ experience. Its clients include BlackDiamondz, PageUp People, Pitney Bowes Software, Red Hat, RIB Software and RSM Bird Cameron.

UXC Eclipse appoints Recognition PR as public relations agency

UXC Eclipse LogoSeptember 10, 2013UXC Eclipse, the largest Microsoft Dynamics partner in the Asia Pacific region, has appointed Recognition PR to provide ongoing public relations activities in Australia and New Zealand.

UXC Eclipse is a leading provider of intelligent business solutions to the enterprise and mid-market. Its service offerings include applications business consulting and project management, applications development, corporate performance management and business process management.

Madeleine Murphy, marketing director, UXC Eclipse said: “UXC Eclipse will be working with Recognition PR to further increase the company’s profile in Australia and New Zealand as the leading Microsoft Dynamics partner of choice for ERP and CRM globally. We have worked with Recognition PR previously and recently again on a series of projects. Given the team’s understanding of the technology sector, our business, culture and way of working, engaging them on an ongoing basis was an obvious choice.”

Elizabeth Marchant, director, Recognition PR said: “It’s great to be working with UXC Eclipse again as the company has lots of interesting technology and business stories to tell.”

Recognition is an Australian-owned IT and corporate specialist public relations firm with more than 27 years’ experience. Recognition’s clients include BAE Systems Detica, Red Hat, Pitney Bowes Software, PageUp People and RSM Bird Cameron.

Red Hat appoints Recognition PR as public relations agency for Australia and New Zealand

Redhat LogoDecember 03, 2012 – Red Hat, the world’s leading provider of open source solutions, has appointed Recognition PR to provide ongoing public relations activities in Australia and New Zealand.

Red Hat uses a community-powered approach to provide reliable and high-performing cloud, virtualisation, storage, Linux® and middleware technologies. Red Hat combines a superior development model with a customer-friendly business model that gives customers the choice, flexibility, and power to build an IT infrastructure that solves their business problems and makes IT a strategic advantage.

Recognition PR will provide public relations services to increase Red Hat’s profile as a leading enterprise software firm in Australia and New Zealand.

Stella Kordonis, senior regional marketing manager, Red Hat Australia and New Zealand (ANZ) said: “Red Hat is very pleased to bring Recognition on board. We look forward to working with the team to increase our brand awareness and profile in Australia and New Zealand.”

Recognition is an Australian-owned IT and corporate specialist public relations firm with more than 27 years’ experience. Recognition’s clients include ExactTarget, Energy Action, Pitney Bowes Software and RSM Bird Cameron.

You can contact the Recognition PR team on 02 9252 2266.