Free webinar: How to make your B2B organisation a thought leader
Register now
Date
28 October 2026
Time
2pm AEDT
Location
Virtual (Microsoft Teams)
Do you want to elevate your business reputation and become a respected thought leader for your industry?
You may already know that a thought leader is a company, or person, that is recognised as a trusted authority in a specialised field, and whose opinion and expertise is sought by the market. However, a lesser-known fact is that everyone, and every business, has the potential to become a thought leader in their chosen field.
This event, delivered by one of Australia’s leading B2B marketing consultants, Adam Benson, will show you how to become a thought leader too.
In this unique, interactive session, Adam will share shrewd, actionable insights based on real-world examples demonstrating:
- the different types of thought leadership
- how to build a thought leadership strategy and execution plan
- case studies of successful thought leadership
- ways to effectively measure success.
Who should attend:
- B2B marketers or business managers looking to position themselves or their brand as a thought leader.
- Senior managers who need a more complete view of how thought leadership can elevate their reputation and drive new business opportunities.
Register now
Join Recognition Director and B2B marketing consultant Adam Benson for a free one-hour webinar on how to build an effective thought leadership strategy.
About the speaker
Adam Benson has worked in B2B marketing and communications for more than 25 years. He consults to global and local organisations, working with both vendors and partners to build and execute advanced, multi-channel lead generation campaigns in North America, EMEA, Australia, and New Zealand.
Connect with Adam
Helping B2B clients get the recognition they deserve since 1985
Recognition PR and Marketing is a specialist B2B marketing and communication agency that works with companies that sell complex, high-value products and services in the technology, defence and aerospace, and built environment sectors.
Recognition has spent four decades delivering measurable outcomes for organisations. We build visibility, credibility, and influence by combining sector expertise with smart strategy, standout content, and precise execution.
Learn more