About Recognition

Helping B2B clients get the recognition they deserve since 1985

Recognition PR and Marketing is a specialist B2B marketing and communication agency that works with companies that sell complex, high-value products and services in the technology, defence and aerospace, and built environment sectors.

Recognition has spent four decades delivering measurable outcomes for organisations. We build visibility, credibility, and influence by combining sector expertise with smart strategy, standout content, and precise execution.

We help clients to:

clarify their customer value proposition and communicate it more effectively
build marketing plans and programs that drive growth
run their media relations and industry analyst programs
be more structured and disciplined in their marketing execution
execute and manage their marketing programs.

Our story

Recognition began as three distinct agencies: Recognition PR, Outsource B2B Marketing, and Write Away Communication.
Liz and Adam Benson, both of whom began their careers at Recognition PR, formally unified the businesses as The Recognition Group in 2020.
The Group launched its fourth brand, Sovereign, dedicated to defence and aerospace communications, in 2024.

In 2025, we simplified our identity, dropping “Group” to operate under a single banner—Recognition—capturing both our heritage and the results we strive to deliver across our sectors of expertise. This brand evolution reflects our deep specialisation while providing a clear, cohesive experience for clients that draws on shared strategic, creative, digital, and media resources.

From legacy names to sector leaders:

Why clients choose Recognition

Recognition uniquely combines PR and marketing expertise under one roof. This means broader, smarter solutions, whether launching into a new market, building a pipeline, or sharpening a brand.

Recognition is an Australian-owned and operated agency with staff in most states and territories. We’re large enough to offer depth but agile enough to stay close to each client’s business. Our integrated teams collaborate proactively to meet your goals and move the needle.

Clients work with us because we:

understand the nuances of B2B industries
excel at our craft strategically and creatively
deliver consistently high service and result.

Clients we’ve worked with

Our team

Our people are your extended team. We bring together consultants, project managers, analysts, event producers, designers, web developers, content specialists, and contact centre professionals to support your sales, marketing, and communications objectives.

Our partners

We work with a network of trusted, specialist partners who extend and complement our in-house capabilities, giving clients seamless access to broader services and innovation.

Careers at Recognition

Recognition operates as a 100 per cent remote team, with professionals based across Australia. Our freeworking model lets us tap into exceptional talent regardless of location. We stay connected through digital channels and come together in person when it matters most.

Our services

Recognition offers four main services:

Marketing

Insight-led marketing programs that engage decision-makers and drive commercial outcomes.

Public relations

Media relations and communication services that build authority, manage reputation, and support strategic business goals.

Design and content

Compelling design and copy that brings brands to life across every channel.

IT channel marketing

Support for vendors and distributors to engage and assist partners to access MDF and execute compliant programs.

Want to know more about our services?

Get in touch

100% Australian
Recognition’s team members are spread across Australia. We acknowledge the traditional owners of the lands where we work and live, and the people of those lands. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander people.