Sectors we serve
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Integrated B2B marketing and communication for Australia’s most vital industries
Recognition delivers specialist communication and marketing services to businesses operating in some of the country’s most complex and high-value B2B environments.
With more than four decades of experience, we work across the built environment, defence and aerospace, and B2B technology sectors, where technical depth, compliance requirements, and long sales cycles demand both precision and credibility.
Our integrated team of consultants, marketing managers, data specialists, event producers, creatives, and content experts help clients improve market visibility, drive sales performance, and build lasting influence with the audiences that matter most.
Industries we support
Recognition has worked across Australia and New Zealand’s most critical industries for nearly 40 years:
B2B technology
Marketing and communication for vendors, partners, and service providers.
Recognition helps B2B technology companies articulate complex value propositions, engage senior decision-makers, and accelerate growth.
We design and deliver programs that support brand building, demand generation, and channel enablement through PR, content creation, digital campaigns, and lifecycle marketing, whether you’re marketing software, hardware, or services.
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Defence and aerospace
Marketing and communication that navigates policy, protocol, and procurement.
Recognition supports organisations supplying Australia’s defence and aerospace sectors to position their offerings to government, defence primes, and peers.
We understand the communications frameworks required for operating in this space and build tailored programs that align to national defence priorities, support long-cycle business development, and build long-term recognition and trust.
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Built environment
Marketing and communications for infrastructure, construction, and renewables.
Recognition works with organisations that design, build, supply, or maintain Australia’s physical assets, from infrastructure and engineering to construction and emerging sectors such as renewables.
We create targeted communication strategies that reflect industry standards, comply with procurement frameworks, and deliver tangible commercial outcomes across B2B, B2G, and channel-driven sales environments.
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Clients we’ve worked with
What our clients say
Recognition is a valued long-term partner of Konica Minolta, having worked with us for more than 10 years. No matter the changing tides in the business, Recognition continues to be a pivotal extension of the Konica Minolta team, working seamlessly to achieve outcomes, generate results, and align to business objectives. For me personally, I value the role of PR as an important part of the marketing mix, and having Recognition as a trusted partner is critical to success.
Melissa Dempsey, CMO, Konica Minolta Australia
The talented team at Recognition PR and Marketing make my life so much easier. When it comes to collaborating on technical content and delivering every time, Recognition PR and Marketing is hard to beat. They truly understand the B2B IT space and the calibre of their work is market leading.
Rebecca Bastiaensz, Director Sales & Marketing, Azured
Recognition is a valued long-term partner of Konica Minolta, having worked with us for more than 10 years. No matter the changing tides in the business, Recognition continues to be a pivotal extension of the Konica Minolta team, working seamlessly to achieve outcomes, generate results, and align to business objectives. For me personally, I value the role of PR as an important part of the marketing mix, and having Recognition as a trusted partner is critical to success.
Melissa Dempsey, CMO, Konica Minolta Australia
After only seven months working with Recognition, the team has taken ownership of a portion of ManpowerGroup’s marketing function, working as a true extension of the business and engaging directly with key stakeholders. We’ve received excellent feedback and engagement from internal stakeholders on the high-quality output from Recognition, and it’s a true testament to the Marketing-as-a-Managed-Service offering that the team could pick up and run with ManpowerGroup’s marketing needs from day one.
Marketing Director, ManpowerGroup
Thank you for your support this year! From the heart, I really appreciate your partnership and help. The recognition and acknowledgement of what marketing has done by our leadership team would not have happened without your partnership. Thank you for making marketing a positive story within the business!
Senior Marketing Manager, Vertel
Once I engaged with Recognition and we started to do some campaigns and find what the brand look and feel was, we broke through the brand barrier and started to see the leads come through. That first campaign was really successful, and because we were unknown in the market up against some very heavy hitters with huge budgets, it was really good to see that we were able to do that in under six months.
Head of Marketing, Affinity
One of the things that makes Recognition PR and Marketing different in terms of delivering great client experience are the people that you have. It’s a pleasure working with a team of people that are very professional. They’ve been exceptionally well trained, and there is a service culture that is quite unique.
Director, Wavelink
The digital and content program executed by the Recognition team for our partners have delivered phenomenal results, in creating awareness, leads and business results. We and our channel partners are absolutely impressed with the process, from planning, execution to the end.
Marketing Director, Mimecast
