Email marketing
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Strengthen your business pipeline and achieve results with targeted email marketing campaigns.
The right email message sent to the right person at the right time, can generate a positive response. Successful email campaigns share several key factors:
- compelling content that resonates with your audience and features a clear call to action (CTA)
- an addressable, Australian Spam Act-compliant database
- actionable intelligence generated from clickable links or other engagement points
- rigorous A/B testing to assess how changes in design, subject lines, and copy impact open and click-through rates
- links to other owned digital assets such as blogs, thought leadership content, webinar libraries, or website landing pages.
Our B2B email marketing programs focus on hyper-personalisation, high-quality content, and data-driven testing and decision-making. They are often constructed inside marketing automation tools and may include standalone campaigns, customer and employee communication, or lead nurture programs.
Recognition’s email marketing services include:
- addressable data hygiene review
- email template design (tested for multiple email clients)
- email copywriting
- spam filtering testing to improve delivery rates
- A/B testing
- email distribution using your platform or ours
- ongoing reporting and response management.
