Why Recognition
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We work at scale and speed to deliver outcomes that matter.
Recognition is an integrated marketing and PR agency for B2B organisations that sell complex, high-value products and services to small and medium-sized businesses (SMBs), mid-market companies, enterprises, and government.
We build full-funnel programs that increase brand awareness, support sales, and grow partner networks. Our work spans the entire buying journey and focuses on driving real results, getting clients the recognition, visibility, and outcomes they deserve.
Our teams stay small, work fast, and focus on outcomes. We collaborate with internal stakeholders, sales teams, and partners to deliver measurable impact. We avoid unnecessary layers and concentrate on getting things done.
Our clients trust us to:
- build visibility and credibility with the right audiences
- create and extend high-performing content across multiple platforms
- lead media, influencer, and analyst engagement
- drive integrated marketing and communications programs that support business growth
- deliver results without adding significant extra workload.
We generate ideas proactively, pitch regularly, and make sure every effort supports your wider business objectives. We keep programs moving, whether or not there’s a product launch or customer story ready to go.
What we deliver
Flat account teams
You work directly with specialists to deliver your work. No handovers and no unnecessary layers of account management.
Scalable content programs
We build consistent messaging across campaigns, audiences, and regions, so every asset works harder.
Channel-led momentum
We activate the right mix of earned, owned, and paid channels, including media, podcasts, analysts, events, and influencers.
Media with intent
We pitch strategically, negotiate confidently, and focus on delivering measurable outcomes.
Always-on progress
We don't wait for a brief. We bring proactive ideas, drive momentum, and move work forward every week.
Multi-platform thinking
We extend content across blogs, LinkedIn, email, video, media coverage, and more to maximise reach and impact.
How we work
A dedicated client team
Work with the same group of specialists from start to finish. No handovers, no added layers.
Clear updates
Stay informed through regular check-ins and clear reporting tied to business outcomes.
Flexible delivery
Adjust direction quickly without losing momentum or compromising quality.
Sales-aligned plans
Map campaigns and content to your pipeline, timelines, and commercial focus.
Weekly progress
Keep programs moving with new ideas, regular activity, and ongoing delivery.
Clients we’ve worked with
What our clients say
The quality of support from the Recognition team is genuinely incredible. They work with me to understand the complexity of the cyber landscape and consistently translate it into clear, compelling communication that resonates with both technical and non-technical audiences.
I have greatly benefited from Recognition’s expertise spanning the full spectrum of PR and communications: strategic thought-leadership development, media engagement, and quality content creation. Recognition has also assisted me in terms of professional media training that has been personally invaluable for my media engagements.
What sets Recognition apart is the team’s ability to rapidly identify opportunities and risks and work collaboratively as part of a team.
Recognition has been a trusted partner for over 5 years in advancing my work and strengthening the broader cyber conversation. I’m grateful for the team’s partnership and recommend Recognition without hesitation.
Glenn Maiden, Chief Security Officer, Australia and Director of Threat Intelligence, FortiGuard Labs Australia and New Zealand, Fortinet
Recognition’s integrated service approach ensures seamless support across all key channels.
Melissa Appleby, Head of Marketing, CreditorWatch
AliWood has been working with Recognition to create a marketing strategy and carry out the execution of it. Our account team have been great to work with, communication is clear, response times are fast and their forward thinking is great. Their whole team appears capable and well experienced to cope with all tasks. They take a true interest into the overall brand and pathway of AliWood to work with us to push forward. Would we recommend Recognition? Short answer, yes.
Mackenzie Woodman, Business Development Manager, AliWood
Recognition is a valued long-term partner of Konica Minolta, having worked with us for more than 10 years. No matter the changing tides in the business, Recognition continues to be a pivotal extension of the Konica Minolta team, working seamlessly to achieve outcomes, generate results, and align to business objectives. For me personally, I value the role of PR as an important part of the marketing mix, and having Recognition as a trusted partner is critical to success.
Melissa Dempsey, CMO, Konica Minolta Australia
The talented team at Recognition PR and Marketing make my life so much easier. When it comes to collaborating on technical content and delivering every time, Recognition PR and Marketing is hard to beat. They truly understand the B2B IT space and the calibre of their work is market leading.
Rebecca Bastiaensz, Director Sales & Marketing, Azured
After only seven months working with Recognition, the team has taken ownership of a portion of ManpowerGroup’s marketing function, working as a true extension of the business and engaging directly with key stakeholders. We’ve received excellent feedback and engagement from internal stakeholders on the high-quality output from Recognition, and it’s a true testament to the Marketing-as-a-Managed-Service offering that the team could pick up and run with ManpowerGroup’s marketing needs from day one.
Marketing Director, ManpowerGroup
Thank you for your support this year! From the heart, I really appreciate your partnership and help. The recognition and acknowledgement of what marketing has done by our leadership team would not have happened without your partnership. Thank you for making marketing a positive story within the business!
Senior Marketing Manager, Vertel
Once I engaged with Recognition and we started to do some campaigns and find what the brand look and feel was, we broke through the brand barrier and started to see the leads come through. That first campaign was really successful, and because we were unknown in the market up against some very heavy hitters with huge budgets, it was really good to see that we were able to do that in under six months.
Head of Marketing, Affinity
One of the things that makes Recognition PR and Marketing different in terms of delivering great client experience are the people that you have. It’s a pleasure working with a team of people that are very professional. They’ve been exceptionally well trained, and there is a service culture that is quite unique.
Director, Wavelink
The digital and content program executed by the Recognition team for our partners have delivered phenomenal results, in creating awareness, leads and business results. We and our channel partners are absolutely impressed with the process, from planning, execution to the end.
Marketing Director, Mimecast
