IT channel marketing
Get in touch
Marketing programs that support vendors and partners in the IT channel
Recognition PR and Marketing delivers specialist channel consulting and marketing services to the B2B IT sector across Australia and New Zealand. We intimately understand the partner ecosystem along with the daily challenges that come with selling to and through the channel.
Whether you’re a vendor looking to engage more partners and make better use of marketing development funds (MDF), or a partner wanting to unlock the full value of your vendor-funded campaigns, Recognition provides hands-on support designed to help you grow.
Channel marketing for IT vendors
We help IT vendors design and deliver channel marketing programs that increase MDF uptake, strengthen partner engagement, and generate pipeline.
Our consultants:
- reduce the strain on internal teams while giving partners the structure and support they need to run campaigns
- design and deliver compliant programs that align to vendor strategy
- strengthen partner engagement through tailored marketing services.
IT channel partner marketing support
We help IT partners grow their pipeline through vendor-funded activity with hands-on support and clear program execution.
Our consultants:
- identify available funding
- submit MDF proposals
- access and adapt approved assets
- run campaigns across digital and content channels
- provide detailed proof-of-execution reporting.
Clients we’ve worked with
