Marketing-as-a-Managed-Service
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Flexible, expert-led marketing support, run by Australian B2B specialists.
If you’re looking to consistently execute marketing campaigns without the overhead of a full-time team, Recognition’s Marketing-as-a-Managed-Service (MaaMS) offers a smart, scalable alternative.
MaaMS is designed to give you the benefits of an in-house marketing team without the commitment to headcount. Whether you’re augmenting existing resources or outsourcing your entire marketing function, our service gives you continuous momentum, strategic insight, and measurable outcomes.
What you get with MaaMS:
- specialist B2B expertise for marketing technical, high-value products and services
- scalable delivery that flexes with your business requirements
- cost-efficient engagement through fixed-hour or retainer-based pricing
- full-service agency support including strategy, content, digital, events, and lead generation
- marketing technology and tools to enhance efficiency, visibility, and performance tracking.
You’ll be paired with a dedicated, senior marketing account manager who works with you to shape and execute an always-on marketing program. Our broader team of specialists handles the day-to-day execution so you stay focused on outcomes, not logistics.
A smarter way to manage marketing
Choosing MaaMS gives you full transparency over your marketing spend, access to Recognition’s broad capabilities, and the agility to adjust focus as your needs evolve.
We bring cross-industry experience and a commitment to ensuring marketing stays active and aligned with your business goals, even when internal resources are stretched or priorities shift.
Is MaaMS right for your business?
Marketing-as-a-Managed-Service is ideal for organisations that:
- require B2B-specific strategy, planning, and execution
- work in complex, high-value industries such as advanced manufacturing, defence and aerospace, technology, or built environment
- want to invest in marketing but aren’t ready for a full-time hire
- need flexible support that can scale up or down based on demand
- want consistent marketing execution, even when internal focus shifts elsewhere
- have struggled to maintain momentum in the past due to lack of time or resources
- value working with a team that understands how to apply the full marketing mix across appropriate channels and tactics.
